AUTOMOTIVE INDUSTRY RETAIL, SERVICE & REPAIR - part 32

 

AURM5425A 

Manage motorsport team media liaison  

Unit descriptor 

This unit covers the competency to identify team media 
requirements and limitations, prepare media information, issue 
media information, arrange media interviews and evaluate 
publicity benefits. 

 

ELEMENT PERFORMANCE 

CRITERIA 

1.  Identify team media 

requirements and 
limitations 

1.1  Desired outcomes of media liaison are identified in 

relation to team goals 

1.2  Limitations on information to be provided are identified 

in accordance with team requirements, confidentiality, 
ethical conduct and sponsor requirements 

1.3  Media liaison budget is developed 

1.4  Media outlets and personnel are researched, and choices 

made according to team requirements, ethical conduct and 
promotion partner requirements 

2.  Prepare media 

information 

2.1 

Media selected is suitable for promotional strategy and 
team requirements 

2.2 

Specific media outlet information needs are researched 

2.3 

Media needs/requests are considered in light of team 
objectives, confidentiality requirements and ethical issues 

2.4 

Team information and performance statistics are 
researched and documented 

2.5  Information prepared is clear, succinct and appropriate to 

target audience 

2.6 

Information prepared meets team and media outlet needs 
and industry ethics 

3.  Issue media 

information 

3.1  Appropriate media personnel are contacted and release 

timing arrangements made 

3.2  Team management approval is obtained and information 

provided to media outlet 

3.3  Promotion partner representatives are advised of release 

details where appropriate 

4.  Arrange media 

interviews 

4.1  Appropriate media personnel are contacted and 

requirements negotiated 

4.2  An interview schedule and agenda is determined 

4.3  Material for the interview is researched and prepared 

AURM5425A Manage motorsport team media liaison 

ELEMENT PERFORMANCE 

CRITERIA 

4.  Arrange media 

interviews (continued) 

4.4  Appropriate team personnel are briefed, and coached in 

presentation techniques where required 

4.5  Team management are regularly informed of 

arrangements and outcomes 

4.6  Promotion partner representatives are advised of 

interview details where appropriate 

5.  Evaluate publicity 

benefits 

5.1  Exposure statistics are obtained from media outlets 

5.2  Promotion partner feedback on media release/interview is 

obtained 

5.3  Relevant data and feedback is analysed to assess 

effectiveness 

5.4  Outcomes are measured against media liaison budget and 

team objectives 

 

RANGE STATEMENT  

The Range Statement provides advice to interpret the scope and context of this unit of 
competency, allowing for differences between enterprises and workplaces. It relates to the unit 
as a whole and facilitates holistic assessment. The following variables may be present for this 
particular unit: 

Unit scope 

•  Work involves all aspects of liaising with the media on 

behalf of a motorsport team, and supporting other team 
members with media interviews and appearances. It 
includes researching the media liaison needs of the team 
and the most appropriate media outlets and preparation of 
a budget to support media liaison activities 

•  Research of team media needs includes clarification of 

team goals and objectives with relevant team members, 
identification of promotional partner expectations and 
consideration of ethical issues in advertising and 
promotion 

•  Media may include 

•  print (local, community, daily newspapers, magazines, 

industry publications) 

•  television 

•  radio (mainstream, community) 

•  Internet 

•  Media releases include information prepared for 

dissemination through print (e.g. newspaper, magazine) 
and electronic (e.g. radio, television, Internet) media 

 

RANGE STATEMENT  

Unit scope (continued) 

•  Media interviews may include but are not limited to radio, 

television and Internet video clip interviews 

•  Promotion partners include existing or potential partners 

that are an external individual or organisation, which 
provides financial or in-kind support to a motorsport team. 
Promotion partners may also be termed ‘sponsors’ or 
‘business partners’ 

•  Promotional activities and follow-up includes liaison with 

media, promotional partners/sponsors and dissemination of 
team performance 

Unit context 

•  OH&S requirements include relevant state and 

commonwealth legislation, controlling body requirements, 
manufacturer/component supplier specifications and safe 
operating procedures 

•  Work is carried out in accordance with legislative 

obligations (including environmental requirements), 
relevant health regulations, manual handling procedures 
and insurance requirements  

•  Tasks requires individuals to demonstrate discretion, 

judgement and problem-solving skills in the development 
of media releases and arrangement of media interviews 

•  Competency may be demonstrated in a motorsport team 

workplace, a simulated environment, or workplaces of 
enterprises supporting and working closely with 
motorsport teams 

Resources 

•  Resources may include but are not limited to a computer 

and word processing software 

Information and 
procedures 

•  Controlling body rules, category rules and supplementary 

regulations  

•  Team procedures relating to dissemination of information 

and media appearances 

•  Task instructions including work sheets, check lists and 

plans 

•  Team procedures relating to reporting and communication 

•  Legislation regarding ethical advertising 

AURM5425A Manage motorsport team media liaison 

EVIDENCE GUIDE 

The Evidence Guide identifies the critical aspects, knowledge and skills to be demonstrated to 
confirm competency for this unit. This is an integral part of the assessment of competency and 
should be read in conjunction with the Range Statement. 

Critical aspects of 
evidence 

•  Interpret and apply controlling body and category rules 

and supplementary regulations 

•  Apply safety requirements including the use of personal 

protective equipment 

•  Follow task instructions, operating procedures and 

inspection processes to:  

•  minimise the risk of injury to self and others 

•  achieve required outcomes within team time and quality 

standards 

•  Develop media releases for a minimum of three (3) types 

of media. 

•  Arrange a minimum of two (2) media appearances for 

team personnel. Appearances are for two types of media, 
which may include: 

•  radio 

•  television 

•  ‘live’ appearance at an event 

•  guest speaker 

•  Conduct all work to relevant quality and timeliness 

standards 

•  Work effectively with others 

•  Modify activities to cater for variations in workplace 

context and environment 

Underpinning knowledge 

•  Controlling body rules, category rules and supplementary 

regulations 

•  OH&S requirements, including relevant state and 

commonwealth legislation 

•  Ethical advertising legislation and code of practice 

•  Communication principles and techniques 

•  Presentation techniques 

•  Media content requirements 

•  Interview techniques 

 

EVIDENCE GUIDE 

Underpinning skills 

These include a number of processes that are learnt throughout work and life, which are 
required in most jobs. Some of these are covered by the national key competencies, although 
others may be added. The questions below highlight how these processes are applied in this 
competency unit. The number in brackets indicates the level to which the key competency 
needs to be demonstrated where (1) is where work is within set conditions and process, (2) is 
where the management or facilitation of conditions or process is exercised, and (3) is where 
the design and/or development of conditions or process is required. 

How will the candidate 
apply the following key 
competency in this unit? 

The candidate will need to: 

Collect, analyse and 
organise information 

 

Collect, organise and understand information related to media, 
team and promotion partner publicity requirements. 

 (Level 2)

Communicate ideas and 
information 

 

Communicate ideas and information to enable effective team 
appearances and information dissemination. 

(Level 3)

Plan and organise 
activities 

 

Plan and organise activities including team member media 
appearances. 

(Level 2)

Work with others and in a 
team 

 

Work with others and in a team by recognising dependencies 
and using cooperative approaches to optimise workflow and 
productivity. 

(Level 2)

Use mathematical ideas 
and techniques 

 

Use mathematical ideas and techniques to setup scheduling and 
operate budget. 

(Level 2)

Solve problems 

 

Use knowledge of scenario planning, logistics and differing 
requirements to meet team, promotion partner and media outlet 
needs. 

(Level 2)

Use technology 

 

Use the workplace technology, including facsimiles, phones 
and computer software related to planning and information 
presentation. 

(Level 2)

 

AURM5425A Manage motorsport team media liaison 

EVIDENCE GUIDE 

Resource implications 

•  Access to controlling body rules, category rules and 

supplementary regulations and relevant legislation as 
identified in the Range Statement 

Method of assessment 

•  Assessment methods must confirm consistency of 

performance over time and in a range of workplace 
relevant contexts 

•  Assessment should be by direct observation of tasks and 

questioning on underpinning knowledge 

•  Assessment should be conducted over time and may be in 

conjunction with assessment of other units of competency 

Context/s of assessment 

•  Assessment may occur on the job or in a workplace 

simulated facility with relevant process equipment, 
material, work instructions and deadlines 

•  Assessment of this competency may include project related 

tasks and require portfolios or other forms of indirect 
evidence of process 

 

 

 

AURM5426A 

Manage motorsport team promotional 
partnerships and marketing 

Unit descriptor 

This unit covers the competency to determine opportunities and 
requirements in relation to marketing the team and attracting 
and managing promotional partnerships. 

 

ELEMENT PERFORMANCE 

CRITERIA 

1. Research 

team 

marketing opportunities 
and promotion partner 
requirements 

1.1  Team strengths, weaknesses, opportunities and threats are 

identified, analysed and documented 

1.2  Team members and other relevant parties are consulted 

where appropriate and specialist marketing advice is 
sought where necessary and opportunities/requirements 
are documented 

1.3  Promotion partner requirements are researched and 

documented 

1.4  Principles, policies and strategic direction of the team are 

identified and documented to enable marketing effort to 
be focused 

1.5  OH&S requirements including personal protection needs 

are observed throughout the work 

2.  Devise and implement a 

team marketing strategy 

2.1  Promotion strategies emphasising team strengths are 

analysed with team members 

2.2  The legal, ethical and environmental constraints of the 

market are identified and their effect on marketing 
objectives determined 

2.3  Appropriate promotion strategies are researched and a 

marketing strategy including measurable performance 
targets is developed and documented 

2.4  Risk management strategies are developed and 

documented 

2.5  Relevant team members are briefed on their roles and 

responsibilities 

3.  Prepare promotion 

partnership proposals 

3.1  Team funding/sponsorship amount and type required is 

determined 

3.2  Appropriate networks for funding/sponsorship are 

researched and developed in line with the policies, aims 
and objectives of the team 

AURM5426A Manage motorsport team promotional partnerships and marketing 

ELEMENT PERFORMANCE 

CRITERIA 

3.  Prepare promotion 

partnership proposals 
(continued) 

3.3  Potential promotion partners are identified on the basis of 

supporting the principles and policies of the organisation 
and approached with the aim of forming a promotional 
partnership 

3.4  Potential promotion partner requirements are researched 

and documented 

3.5  Benefits to the promotion partner are identified and 

documented 

3.6  Information regarding opportunities and benefits is 

prepared in a professional format and distributed to 
potential promotion partners 

4.  Present to promotion 

partners 

4.1 

Follow-up is conducted with appropriate promotion 
partner personnel to arrange meeting details 

4.2 

Presentations and supporting material specific to the 
potential promotion partners are prepared 

4.3 

Introductory/supporting material is forwarded prior to the 
meeting 

4.4 

Meeting with potential promotion partner is attended and 
presentation is conducted in an appropriate format 

4.5 

Follow-up information is supplied where appropriate 

5.  Coordinate promotion 

partnership activities 

5.1 

Written contracts/agreements are made with the 
promotion partner to include full details of the 
commitments made by both parties 

5.2 

Team members are briefed on details and commitments 
of promotional partnership arrangements 

5.3 

Activities are organised in accordance with promotion 
partnership agreement and all agreements made are 
honoured 

5.4 

Activities are monitored and evaluated in terms of team 
and promotion partner objectives 

5.5 

Feedback is provided to and requested from promotion 
partner  

5.6 

Payments from promotion partners and other contract 
formalities are monitored and actioned