|
|
Chapter 3
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
4.
Analyze the carrier, the media conveying the propaganda message.
a. Track frequency (how often) of dissemination.
b. Determine placement (position) of the propaganda within a medium.
c. Identify place of origin.
d. Classify technical characteristics; for example:
(1) Identify frequency.
(2) Identify modulation.
(3) Identify signal strength.
(4) Identify retransmission station.
(5) Determine number of pages.
(6) Determine quality of paper.
(7) Determine print quality.
(8) Identify color/black and white.
e. Determine method of dissemination.
f.
Determine transmission mode.
(1) Determine if overt.
(2) Determine if covert.
5.
Identify the originator of the propaganda message.
a. Determine the actor (person or entity presenting the message), the
authority (person or entity in whose name the statement is made), and the
author (person or entity who initiates the message) of the propaganda.
b. Identify dissemination source.
(1) Government agencies.
(2) Police.
(3) Political parties.
(4) Mass media.
(5) Military organizations.
(6) Hired personnel.
(7) Volunteers.
(8) International media.
(9) Underground networks.
c. Determine the credibility of each element of the source.
6.
Submit to supervisor for review and approval.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
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MOS/Skill Level Tasks
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.302
FM 3-05.301
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Appendix A
Specific Job Summaries and Resources
1. General. Psychological Operations (PSYOP) specialists should complete normal education and
training requirements to advance and develop themselves professionally and personally. Professional
development for 37Fs involves the typical duty positions listed below.
a.
Sergeant (E-5)
(1)
PSYOP Sergeant (Regional/Tactical)
(2)
Team Leader
(3)
Assistant Team Chief (Tactical)
(4)
Ranger Assistant Team Chief
(5)
Company Training NCO
(6)
PSYOP Sergeant (On Staff)
b.
Staff Sergeant (E-6)
(1)
Team Chief (Tactical/Regional)
(2)
Ranger Team Chief
(3)
USAJFKSWCS PSYOP Instructor
(4)
USAJFKSWCS BNCOC Instructor
(5)
Western Hemispheric Institute for Security Cooperation (WHISC) Instructor
(6)
Drill Sergeant
(7)
Recruiter
(8)
Active Army/USAR Advisor
(9)
Battalion/Group Staff NCO
(10) Regional PSYOP Planner
(11) Joint Military Information Support Command (JMISC) NCO
(12) United States Army Special Operations Command (USASOC)/United States Army Civil
Affairs and Psychological Operations Command (USACAPOC) Staff NCO
c.
Sergeant First Class (E-7)
(1)
Detachment Sergeant (Tactical/Regional)
(2)
Product Development Company Noncommissioned Officer in Charge (NCOIC)
(3)
Tactical Psychological Operations Development Detachment/Tactical
Psychological Operations Detachment Detachment Sergeant
(4)
Ranger Detachment Sergeant
(5)
Senior Instructor, USAJFKSWCS
(6)
Senior Instructor, WHISC
(7)
Special Operations Recruiting Battalion Recruiter
(8)
Senior PSYOP Sergeant (Tactical/Operational)
(9)
Staff Operations NCO
(10) Regional PSYOP Planner
(11) Brigade Combat Team PSYOP Staff NCO
(12) Senior PSYOP Sergeant (Division/Corps/Army/Joint Staff)
(13) NCO Academy Branch Chief
(14) JMISC NCO
(15) Doctrine Writer, USAJFKSWCS
(16) Senior Drill Sergeant
(17) USASOC/USACAPOC Staff NCO
(18) USAR Advisor
(19) Observer/Controller (OC), Joint Readiness Training Center (JRTC)
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Appendix A
(20) Career Management Field (CMF) Assignment Manager
(21) Equal Opportunity NCO
d.
Master Sergeant/First Sergeant (E-8)
(1)
Battalion-Level or Higher Operations NCOIC
(2)
Regional PSYOP Planner
(3)
Division/Corps PSYOP Planner
(4)
Stryker Brigade Combat Team PSYOP Staff NCO
(5)
JMISC NCO
(6)
Special Assignment (Other Government Agency)
(7)
Senior Active Army/USAR Advisor
(8)
Senior Observer/Controller, JRTC
(9)
Senior PSYOP Instructor
(10) Senior Doctrine Writer
(11) Corps Senior PSYOP Staff NCO
(12) CMF Career Manager
(13) Company First Sergeant (Lateral Appointment)
(14) Advanced Individual Training First Sergeant
(15) USASOC/USACAPOC Staff NCO
e.
Sergeant Major (SGM)/Command Sergeant Major (CSM) (E-9)
(1)
Group Operations SGM
(2)
Senior PSYOP SGM, United States Special Operations Command
(3)
Battalion CSM
(4)
Group CSM
(5)
JMISC SGM
(6)
Division/Corps Senior PSYOP Staff NCO
(7)
Army Service Component Commander PSYOP Planner
(8)
J-39 PSYOP Planner
(9)
USAJFKSWCS NCO Academy Chief Instructor
(10) United States Army Sergeant Majors Academy Instructor
(11) Joint Psychological Operations Task Force SGM
2.
Resources. PSYOP specialists should use the references and resources normally available within
the unit and those used for resident and nonresident schooling. The noninclusive list of reference
publications in this manual provides a ready source of information for further study and professional
development.
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Appendix B
PSYOP Reading List
This reading list is provided for the convenience of the individual Soldier. When senior NCOs develop
their unit reading programs, they should choose books or other reading material that will support their
critical METL, unit training programs, and the professional development of their Soldiers. The intention of
the reading list is to give a starting point from which to proceed with the development of a unit or
individual reading program. This reading list is only a part of continuing professional education and
development. The list is not all-inclusive, and Soldiers are free to choose other material that better fits
their individual programs.
PSYCHOLOGICAL OPERATIONS — BOOKS
Barnett, Frank R. (ed.) and others, Special Operations in U.S. Strategy, Washington, National Defense
University Press, 1984.
Daughtery, William E. and Morris Janowitz, A Psychological Warfare Casebook. Baltimore, MD: John
Hopkins University Press Reprints/Arno Press, 1979.
Erdmann, James M., Leaflet Operations in the Second World War, Denver, Denver Instant Printing, 1969.
Gilmore, Allison B, You Can’t Fight Tanks with Bayonets: Psychological Warfare Against the Japanese
Army in the Southeast Pacific. Lincoln, Nebraska: University of Nebraska Press, 1998.
Goldstein, Frank L. (Col., USAF) (ed.), Psychological Operations: Principles and Case Studies, Maxwell
AFB, AL, Air University Press, 1996. Divided into four sections: 1) Nature and Scope of
Psychological Operations, 2) National Policy and PSYOP Planning, 3) Strategic, Tactical, and
Operational PSYOP, and 4) Case Studies of PSYOP Applications.
Goldstein, Frank L. (Col., USAF) (ed.), Psychological Operations: A Plan for Success, pp. 95-102.
Gordon, Joseph S. (ed.), Psychological Operations: The Soviet Challenge, Boulder, CO, Westview Press,
1988.
Hayden, H. T. (Lt. Col., USMC), Shadow War: Special Operations and Low Intensity Conflict, Vista, CA,
Pacific Aero Press, 1992.
Khalilzad, Zalmay M. and John P. White, eds. Strategic Appraisal: The Changing Role of Information in
Warfare. Santa Monica, California: Rand, 1999.
Kempe, Frederick, Divorcing the Dictator: America’s Bungled Affair with Noriega, New York, G.P. Putnam,
1990, “Psychological Warfare,” pp. 350-368.
Margolin, Leo Jay, Paper Bullets: A Brief Story of Psychological Warfare in World War II. New York,
Froben Press, 1946.
McLaurin, Ron D. (ed.), Military Propaganda: Psychological Warfare and Operations, New York, Praeger,
1982.
Paddock, Alfred H., Jr., Psychological and Unconventional Warfare, 1941-1952: Origins of a ‘Special
Warfare’ Capability for the United States Army. Carlisle Barracks, PA, 1979. (Army War College
[U.S.] Study project)
Paddock, Alfred H., Jr., Psychological Operations, Special Operations, and U.S. Strategy, pp. 229-260.
Paddock, Alfred H., Jr., U.S. Army Special Warfare: Its Origins, Washington, National Defense University
Press, 1982. (Contains several chapters concerning psychological warfare during World War II, the
interwar years, and during the Korean conflict.)
Pease, Stephen E., Psywar: Psychological Warfare in Korea, 1950-1953, Harrisburg, PA, Stackpole
Books, 1992.
Political Warfare and Psychological Operations: Rethinking the U.S. Approach, Washington, National
Defense University Press, 1989, “Military Psychological Operations,” pp. 45-75.
28 August 2008
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B-1
Appendix B
Radvanyi, Janos (ed.), Psychological Operations and Political Warfare in Long-Term Strategic Planning,
New York, Praeger, 1990.
Roetter, Charles, The Art of Psychological Warfare, 1914-1945, New York, Stein and Day, 1974.
Sandler, Stanley, “Cease Resistance: It’s Good For You!”: History of U.S. Army Combat Psychological
Operations, 2d ed. Fort Bragg, NC: USASOC, 1989.
Simpson, Christopher, Science of Coercion: Communication Research and Psychological Warfare,
1945-1960, New York, Oxford University Press, 1994.
Sturgill, Claude C., Low-Intensity Conflict in American History, Westport, CT, Praeger, 1993,
“Psychological Operations as a Special Facet of Low-Intensity Conflict,” pp. 71-90.
Tayacban, Psychological Operations in Guerrilla Warfare, New York, Vintage Books, 1985.
United States Department of Defense, Conduct of the Persian Gulf War: Final Report to Congress,
Washington, United States Department of Defense, 1992. 3 volumes.
Psychological Operations, Volume II: pp. J-20-J-23.
Psychological Operations Impact, pp. 186-188.
Waller, Douglas C., The Commandos: The Inside Story of America’s Secret Soldiers, New York,
Simon & Schuster, 1994, “Psyops,” pp. 284-301.
PSYCHOLOGICAL OPERATIONS — DOCUMENTS
Aquino, Michael A. (Lt. Col., USAR). Psychological Operations: The Ethical Dimension. Fort McNair, DC,
1987. (Industrial College of the Armed Forces [U.S.] ICAF Student Research Report)
Boling, Deanna I. (Capt., USN). Operational Law in Support of Public Affairs and Psychological
Operations. Newport, RI, June 1988. (Naval War College [U.S.] Student Thesis)
Dayton, Roy D. (Maj., USAF). Airborne Psychological Warfare in South Vietnam. Maxwell AFB, AL,
June 1968. (Air Command and Staff College [U.S.] Thesis)
Dunn, Michael J. (Maj., USAF). The Soviet Disinformation Campaign. Maxwell AFB, AL, April 1987.
(Air Command and Staff College [U.S.] Student Report)
Gill, Paul F. (Maj., USAF). The USAF Psychological Warfare Mission in South Vietnam--An Analysis of
Doctrine and Tactics. Maxwell AFB, AL, May 1981. (Air Command and Staff College [U.S.]
Research report)
Greene, Terry F. U.S. Army Psychological Operations into the Year 2000. Carlisle Barracks, PA,
April 1993. (Army War College [U.S.] Study Project)
Kriesel, Melvin E. (Col., USA). PSYOP: A Strategic Dimension. Carlisle Barracks, PA, April 1984. (
Army War College [U.S.] Study Project)
Lewis, Barry W. (Maj., USAF). The Role of the Air Force in Psychological Operations. Maxwell AFB, AL,
April 1984. (Air Command and Staff College [U.S.] Research Report)
Library of Congress. Congressional Research Service. Roles and Functions of U.S. Combat Forces:
Past, Present, and Prospects, by John M. Collins. Washington, January 1993. (CRS Report for
Congress No. 93-72 S), “Psychological Operations,” pp. 57-59.
McKelvy, Dolan M. (Lt. Col., USAF). Psychic Warfare: Exploring the Mind Frontier. Maxwell AFB, AL,
May 1988. (Air War College [U.S.] Research Report)
Noll, James P. (Col., USAR). The 13th Psychological Operations Battalion (EPW) During Mobilization,
Desert Shield/Desert Storm and Demobilization. Carlisle Barracks, PA, May 1993. (Army War
College [U.S.] Study Project)
Pecot, C. Matthew, III (Capt., USA). Integrating Psychological Operations into the Joint Theater Level
Simulation (JTLS). Wright-Patterson AFB, OH, March 1993. Vol. 1. (Air Force Institute of
Technology [U.S.] Thesis)
Pugh, Carol (Maj., USAF). Psychological Operations for the Operational Commander. Newport, RI,
June 1996. (Naval War College [U.S.] Student Thesis)
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PSYOP Reading List
Rand Corporation. Psychological Effects of U.S. Air Operations in Four Wars 1941-1991: Lessons
for U.S. Commanders. Santa Monica, CA, 1996. (MR-No. 576)
Sparagana, Eleanor A. The Conduct and Consequences of Psychological Warfare: American
Psychological Warfare Operations in the War Against Japan, 1941-1945. Ann Arbor, MI, UMI,
1990. (Brandeis University. Thesis)
Torres, Herminio. Managing Meaning: The Role of Psychological Operations and Public Diplomacy in
a National Information Warfare Strategy. Monterey, CA, December 1995. Vol. 1. (Naval
Postgraduate School [U.S.] Student Thesis)
United States Army. Combined Arms Training Strategy for Special Forces, Psychological Operations,
and Civil Affairs Units. Washington, March 1994. Vol. 1.
United States Army Military History Institute. Special Bibliography No. 26 on United States Army Special
Operations and Low-intensity Conflict 1940-1986, by Claude C. Sturgill. Carlisle Barracks, PA,
1989, “Psychological Operations Forces,” pp. H1-H14.
United States Joint Chiefs of Staff. Doctrine for Joint Psychological Operations. Washington, July 1996.
Vol. 1. (JCS Publication No. 3-53)
United States Southern Command. Small Wars Operational Requirements Division. El Salvador:
Psychological Operations Assessment. Fort Clayton, Panama, February 1988.
United States Special Operations Command. Psychological Operations in Panama During Operations
Just Cause and Promote Liberty. MacDill AFB, FL, March 1994.
Wilson, Eleanor M. (Lt. Col., USMCR). Psychological Warfare in Low Intensity Conflict (Latin America).
Newport, RI, May 1987. (Naval War College [U.S.] Student Thesis)
PSYCHOLOGICAL OPERATIONS — PERIODICALS
Adolph, Robert B., Jr. (Maj., USA), “PSYOP: Gulf War Force Multiplier,” Army, Vol. 42, December 1992,
pp. 16-22.
Bailey, Chris (Capt.), “PSYOP-Unique Equipment: Special ‘Weapons’ of Communication,” Special
Warfare, Vol. 5, No. 2, October 1992, pp. 32-34.
Barr, Edward J., “Discovering Psychological Operations,” Marine Corps Gazette Vol. 73,
September 1989, p. 38+.
Blanchette, Joel G. (Brig. Gen.), “USACAPOC’s (Army Civil Affairs and Psychological Operations
Command) FOCUS Project: Waging the War for Information,” Special Warfare, Vol. 9, No. 1,
January 1996, pp. 45-49.
Boisselle, James C. (Maj.), “Tactical PSYOPS Supporting the Infantry Brigade and Battalion,” Infantry,
Vol. 86, September-October 1996, pp. 14-17.
Borchini, Charles P. (Lt. Col.) and Mari Borstelmann, “PSYOP (Psychological Operations) in Somalia:
The Voice of Hope,” Special Warfare, Vol. 7, October 1994, pp. 2-9.
Boyd, Curtis D., “Army IO is PSYOP: Influencing More with Less,” Military Review, U.S. Army Combined
Arms Center, Fort Leavenworth, Kansas, Volume LXXXVII, May-June 2007, No. 3, pp. 67-75.
Brown, Stephen D., “PSYOP in Operation Uphold Democracy,” Military Review, Vol. 76, September-
October 1996, pp. 57-64.
Cloughley, Brian, “Peace in Mind: Will the UN Give Psyops a Chance?” International Defense Review,
Vol. 29, March 1996, pp. 59-61.
Copley, Gregory R., “Invisible Hand of Strategy: A Brief Introduction to Psychological Strategy,” Defense
& Foreign Affairs Strategic Policy, Vol. 24, January 1996, pp. 8-10.
Copley, Gregory R., “Rediscovering Psy-Ops” Defense & Foreign Affairs Strategic Policy, Vol. 24,
March 1996, p. 10.
Epstein, Stephen M. (Lt. Col.), Robert S. Cronin, (Lt. Col.), and James G. Pulley (Col.), “JTF Haiti: A
United Nations Foreign Internal Defense Mission,” Special Warfare Vol. 7, No. 3, July 1994, pp. 2-9.
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Appendix B
Goodman, Glenn W., Jr., “Getting the Word Out: Psychological Operations Play Key Role in Saving
Soldiers’ Lives,” Armed Forces Journal International, Vol. 133, July 1996, p. 44.
Goodman, Glenn W., Jr., “Rebuilding Bosnia: Army Civil Affairs and PSYOP Personnel Play Critical
Nonmilitary Role in Operation Joint Endeavor,” Armed Forces Journal International, Vol. 134,
February 1997, pp. 22-23.
Jones, Jeffrey B. (Col., USA), “Psychological Operations in Desert Shield, Desert Storm and Urban
Freedom,” Special Warfare, Vol. 7, No. 3, July 1994, pp. 22-29.
Jones, Jeffrey B. (Col.) and Michael P. Mathews (Lt. Col.), “PSYOP (psychological operations) and the
Warfighting CINC (Commander in Chief),” Joint Force Quarterly, No. 8, Summer 1995, pp. 28-33.
Kappelman, Paul B. (Lt. Col.) and Robert E. Armstrong (Maj.), “PSYOP Task Force to JTF (Joint Task
Force) Andrew: A Case Study in Support to Disaster-Recovery Operations,” Special Warfare, Vol. 6,
No. 3, July 1993, pp. 18-21.
Kempe, Frederick and Gerald F. Seib, “U.K. Leaflets Urge Argentines to Surrender,” Sec. 1, p. 2, Col. 2,
June 4, 1982.
Kilgore, Joe E. (Maj.), “PSYOP in Support of Low-Intensity Conflict,” Special Warfare, Vol. 5, No. 2,
October 1992, pp. 26-31.
McIntire, Katherine and Neil Munro, “Psyching Out the Enemy,” Army Times, Vol. 54, February 28, 1994,
pp. 12-14.
McMichael, William H. (SSgt., USA), “Mind Games (Psychological Operations in Operation Desert
Storm),” Soldier, Vol. 47, May 1992, pp. 6-8.
Morrow, Janice M. (Capt.), “Never Seen, Always Heard (the Mission of the 193rd Special Operations
Group is Psychological Warfare),” Airman, Vol. 37, February 1993, pp. 2-5.
Paddock, Alfred H., Jr., “No More Tactical Information Detachments: U.S. Military Psychological
Operations in Transition,” Low Intensity Conflict & Law Enforcement, Vol. 2, Autumn 1993,
pp. 195-211.
Parker, Jay M., “Training the PSYOP Force,” Special Warfare, Vol. 5, No. 2, October 1992, pp. 2-5.
Rodgers, R. Scott (Maj., USAF), “PSYOP: Most Powerful Non-Lethal Weapon System,” Night Flyer
Magazine, Vol. 4, September 1996, p. 9.
Sandler, Stanley, “Army Psywarriors: A History of U.S. Army Psychological Operations,” Special Warfare,
Vol. 5, No. 2, October 1992, pp. 18-25. (Includes information on Operations URGENT FURY,
JUST CAUSE, and DESERT STORM.)
Stankiewicz (Lt. Col., USAF, Ret), “PSYOP: Winning Wars by Saving Lives (PSYOP leaflets during Gulf
War),” Asia-Pacific Defense Forum, Vol. 17, Winter 1992-1993, pp. 8-14.
Stech, Frank J. (Lt. Col.), “Upheaval in Europe: PSYOP Communication Lessons Learned,” Special
Warfare, Vol. 5, No. 2, October 1992, pp. 13-17.
Summe, Jack N. (Maj., USA), “PSYOP Support to Operations Desert Shield/Desert Storm.” Special
Warfare, Vol. 5, No. 2, October 1992, pp. 6-9.
Summe, Jack N. (Maj., USA), “Total PSYOP Integration: Reorganizing Active and Reserve-Component
PSYOP Forces,” Special Warfare, Vol. 5, No. 2, October 1992, pp. 10-12.
Thomas, Timothy L., “Russian Information - Psychological Actions: Implications for U.S. PSYOP,” Special
Warfare, Vol. 10, No. 1, Winter 1997, pp. 12-19.
Timmes, Thomas A. (Col., USA, Ret), “Military Psychological Operations in the 1990’s,” Special Warfare,
Vol. 7, No. 1, January 1994, pp. 19-21.
Van Zandt, Clinton R., “When Forces Work Together: Army PSYOP and the FBI in St Croix,” Special
Warfare, Vol. 6, No. 2, May 1993, pp. 24-25.
Wilson, D. J. (Capt., Australian Army), “Psychological Operations in Somalia,” Australian Defence Force
Journal, No. 107, July-August 1994, pp. 35-42.
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PSYOP Reading List
REGION-SPECIFIC READING LIST
UNITED STATES AFRICA COMMAND (USAFRICOM)
Agbengo, G. (Editor), Issues and Trends in Contemporary African Politics: Stability, Development, and
Democratization (Society and Politics in Africa, Vol. 1), Peter Lang Publishing, 1998.
Cutter, C., Africa 2004 (World Today Series Africa), Stryker Post Publications, 2004.
Edge, W., Global Studies: Africa (Global Studies Africa), McGraw-Hill/Dushkin, 2007.
Gordon, A., Understanding Contemporary Africa, Lynn Rienner Publishers Inc., 2006.
Krog, Antjie, Country of My Skull: Guilt and Sorrow and the Limits of Forgiveness in the new South Africa
Maraire, Nozipo J., ZenZele: A Letter for My Daughter. United States: Delta Books, 1996.
Mphahlele, Ezekiel, Down Second Avenue: Growing Up in a South African Ghetto. United States:
Doubleday, 1971.
Richmond, Y.; Gestrin, P., Into Africa: Intercultural Insights (Interact Series), Intercultural Press, Yale,
1998.
Soyinka, Wole, Aké: The Years of Childhood. United States: Vintage Books, 1981.
UNITED STATES CENTRAL COMMAND (USCENTCOM)
Batatu, H., The Old Social Classes and The Revolutionary Movement In Iraq (Paperback), Saqi Books,
New Ed edition, 2004.
Bates, Daniel and Amal Rassam, Peoples and Cultures of the Middle East, 2d edition, Prentice Hall,
Englewood Cliffs, NJ, 1983.
Bill, James A. and Robert Springburg, Politics in the Middle East, 5th edition, Addison Wesley,
Longman Inc., NY, 2000.
Braude, Joseph, The New Iraq: Rebuilding the Country, Basic Books, NY, 2003.
Chaliand, Gerard, A People Without a Country: Kurds and Kurdistan, Interlink Publishers, Northampton,
Massachusetts, 2004.
Cohen, Michael J., Arab-Israeli Conflict: The Origins and Evolution of the Arab Zionist Conflict, University
of Berkeley Press, 1987.
Comar, Margaret K., Understanding Arabs: A Guide for Westerners, Nydell, 3d edition, Intercultural
Press, Yarmouth, ME, 2002.
Dupree, Louis, Afghanistan, 1973. (Out of print but available; essential historical reading.)
Esposito, John L., Islam: The Straight Path, revised 3d edition, Oxford University Press, Oxford, 2005.
Fuller, Graham E., The Center of the Universe: The Geopolitics of Iran, Westview Press, Boulder, CO,
1991.
Goldschmidt, Arthur Jr., A Concise History of the Middle East, 7th edition, Westview Press, Boulder, CO,
2002.
Goodson, Larry, Afghanistan’s Endless Wars: State Failure, Regional Politics and the Rise of the Taliban,
2002.
Gunter, Michael M., The Kurds of Iraq: Tragedy and Hope, St. Martin’s Press, 1992 (out of print).
Hopkirk, Peter, The Great Game: The Struggle for Empire in Central Asia, (hard to find).
Keddie, Nikki R., Roots of Revolution: An Interpretive History of Modern Iran, New Haven, Yale University
Press, 1981.
Kemp, G.; Harkavy, R., Strategic Geography and the Changing Middle East (Carnegie Endowment for
International Peace), Carnegie Endowment for International Peace, 1997.
Lewis, B., The Arabs in History, Oxford University Press, USA, 2002.
Lewis, Bernard, The Crisis of Islam: Holy War and Holy Terror, Modern Library, NY, 2003.
28 August 2008
STP 33-37F14-SM-TG
B-5
Appendix B
Lewis, Bernard, What Went Wrong: Western Impact and Middle East Response, Oxford University Press,
NY, 2002.
Marr, Phebe, Modern History of Iraq, Westview Press, 2d edition, 2003.
Nakash, Y., The Shi’as of Iraq, Princeton University Press, 2003.
Patai, Raphael, The Arab Mind, Revised edition, Hatherleigh Press, Long Island, NY, 2002.
Rashid, Ahmed, Taliban: Militant Islam, Oil and Fundamentalism in Central Asia, 2001.
Richards, A.; Waterbury, J., A Political Economy of the Middle East, Westview Press, 2007.
Rubin, Barry, and Thomas A. Keaney (ed.), Armed Forces in the Middle East: Politics and Strategy,
Frank Cass, London, 2002.
Rubin, Barry, The Tragedy of the Middle East, Cambridge Press, 2001.
Rubin, Barry, Paved with Good Intentions: The American Experience in Iran, London, Penguin Books
reprint, 1984.
Russell, M., The Middle East and South Asia 2005, 39th edition, 2005.
Springborg, R.; Bill, J., Politics in the Middle East, 5th edition, Longman Publishing, 1999.
Tolstoy, L.; Aplin, H. (Translator), Hadji Murat, International Book Publishing Company, New York, 1920.
Vogelsang, Willem, The Afghan, Peoples of Asia, Blackwell Publishing, 2001.
UNITED STATES EUROPEAN COMMAND (USEUCOM)
Shoemaker, M.W., Russia and the Commonwealth of Independent States 2007 (World Today Series
Russia and the Commonwealth of Independent States), Stryker Post Publications, 2007.
Thompson, W., Western Europe 2004 (World Today Series Western Europe), Stryker Post Publications,
2004.
Wilkinson, J.; Hughes, H.S., Contemporary Europe: A History, Prentice Hall, 2003.
UNITED STATES PACIFIC COMMAND (USPACOM)
Leibo, S., East and Southeast Asia 2005, 38th edition, 2005.
Lopez, D. (Editor), Asian Religions in Practice: An Introduction, Princeton University Press, New Jersey,
1999.
UNITED STATES SOUTHERN COMMAND (USSOUTHCOM)
Barton, J., A Political Geography of Latin America, Routledge, 1997.
Black, J.K., Latin America: Its Problems and Its Promise, Westview Press, 2005.
Buckman, R., Latin America 2004 (World Today Series Latin America), 2004.
Foster, F., Global Etiquette Guide to Mexico and Latin America, Wiley, 2002.
Franco, P., The Puzzle of Latin American Economic Development, Roman and Littlefield Publishers,
2003.
Hillman, R. (Editor), Understanding Contemporary Latin America, L. Rienner Publishers, 2005.
Hillman, R. (Editor), Understanding the Contemporary Caribbean, L. Rienner Publishers, 2003.
Rheingold, H., Smart Mobs: The Next Social Revolution, Basic Books, 2003.
GENERAL
Benhart, J.; Scull, C.R., Regions of the World Today, Kendall-Hunt Publishing, 1998.
Berger, J., Ways of Seeing, Penguin Publishing, 1990.
Bradshaw, M.; White, G., Contemporary World Regional Geography: Global Connections, Local Voices,
1st edition, McGraw-Hill, Texas, 2004.
Diamond, J., Collapse: How Societies Choose to Fail or Succeed, Viking, 2004.
Friedman, T., The Lexus and the Olive Tree: Understanding Globalization, Anchor Publishing, 2000.
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PSYOP Reading List
Kirkpatrick, D; Kirkpatrick, J., Evaluating Training Programs: The Four Levels, Barrett-Koehler, California,
1996.
Perkins, J., Confessions of an Economic Hit Man, Barrett-Koehler, California, 2004.
Pulsipher, A.; Pulsipher, L., World Regional Geography: Global Patterns, Local Lives with Subregions,
3rd edition.
Storti, C., The Art of Crossing Cultures, Nicholas Brealey Publishing, 2001.
PSYCHOLOGY and PSYCHOLOGICAL OPERATIONS
Cialdini, Robert B., Ph.D., Influence, Quill, NY, 1993.
Grossman, David, On Killing: The Psychological Cost of Learning to Kill in War and Society,
Boston: Little, Brown and Co, 1996.
Lakoff, George, Don't Think of an Elephant: Know Your Values and Frame the Debate, Chelsea Green
Publishing, 2004.
Milgram, Stanley, Obedience to Authority, Harper Perennial, 1983.
Pratkanis, Anthony and Elliott Aronson, Age of Propaganda: The Everyday Use and Abuse of Persuasion,
New York: W.H. Freeman, 1991.
Roberts, (Wheezy), M.E., Villages of the Moon: Psychological Operations in Southern Afghanistan,
Baltimore, Publish America, 2005.
Winn, Denise, The Manipulated Mind: Brainwashing, Conditioning, and Indoctrination, Malor Books, 2000.
TERRORISM
Howard, Russell D. and Reed L. Sawyer, Defeating Terrorism: Shaping the New Environment,
McGraw Hill, 2002.
Howard, Russell D. and Reed L. Sawyer, Terrorism and Counterterrorism: Understanding the New
Security Environment, McGraw Hill, 2002.
VIDEO
Web Page: The Power of Place Faculty Guide, Accessed at www.learner.org/catalog/series
Web Page: The Power of Place: Geography for the 21st Century, Accessed at
Web Page: The Power of Place Study Guide, Accessed at www.learner.org/catalog/series
28 August 2008
STP 33-37F14-SM-TG
B-7
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GLOSSARY
Section I - Acronyms and Abbreviations
1SG
first sergeant
AIT
advanced individual training
AM
amplitude modulation
ANCOC
advanced noncommissioned officer course
AO
area of operations
ATL
assistant team leader
AUX
auxiliary
BNCOC
basic noncommissioned officer course
CCDR
combatant commander
CCIR
commander’s critical information requirement
C/E
cause and effect
CMF
career management field
COA
course of action
COG
center of gravity
CSM
command sergeant major
DA
Department of the Army
DEPORD
deployment order
DTG
date-time group
DVR
digital voice recorder
E-5
sergeant
E-6
staff sergeant
E-7
sergeant first class
E-8
master sergeant/first sergeant
E-9
sergeant major/command sergeant major
EPW
enemy prisoner of war
28 August 2008
STP 33-37F14-SM-TG
Glossary-1
Glossary
FFEO
face-to-face encounter outline
FM
field manual; frequency modulation
FP
function point
G-1
Assistant Chief of Staff, Personnel
G-2
Assistant Chief of Staff, Intelligence
G-3
Assistant Chief of Staff, Operations and Plans
G-4
Assistant Chief of Staff, Logistics
G-5
Assistant Chief of Staff, Civil Affairs
G-6
Chief Information Officer/Director, Information Systems for Command,
Control, Communications, and Computers
G-7
Assistant Chief of Staff, Information Operations
GCC
geographic combatant commander
HN
host nation
HQ
headquarters
HSC
headquarters and support company
IAW
in accordance with
IO
information operations
IPB
intelligence preparation of the battlefield
IR
information requirement
ISR
intelligence, surveillance, and reconnaissance
J-1
manpower and personnel directorate of a joint staff
J-2
intelligence directorate of a joint staff
J-3
operations directorate of a joint staff
J-4
logistics directorate of a joint staff
J-5
plans directorate of a joint staff
J-6
communications systems directorate of a joint staff
JCS
Joint Chiefs of Staff
JFC
joint force commander
JMISC
Joint Military Information Support Command
Glossary-2
STP 33-37F14-SM-TG
28 August 2008
Glossary
JPAS
Joint Personnel Adjudication System
JRTC
Joint Readiness Training Center
LED
light emitting diode
MARCO
message, audience, reaction/response, carrier, and origin
MDMP
military decision making process
METL
mission-essential task list
MGRS
military grid reference system
MOS
military occupational specialty
MTP
mission training plan
NCO
noncommissioned officer
NCOIC
noncommissioned officer in charge
NIPRNET
Nonsecure Internet Protocol Router Network
OPLAN
operation plan
OPORD
operation order
PAM
Psychological Operations assessment matrix
PAO
public affairs officer
PAW
product/action work sheet
PE
preparation of the environment
PIR
priority intelligence requirement
PO
Psychological Operations objective
POTF
Psychological Operations task force
PSE
Psychological Operations support element
PSYACT
Psychological Operations action
PSYOP
Psychological Operations
PSYREP
Psychological Operations report
PTA
potential target audience
PTAL
potential target audience list
PTM
Psychological Operations transmission matrix
28 August 2008
STP 33-37F14-SM-TG
Glossary-3
Glossary
PTO
Psychological Operations targeting objective
REC
record
S-1
personnel staff officer
S-2
intelligence staff officer
S-3
operations staff officer
S-4
logistics staff officer
S-5
plans staff officer
S-6
command, control, communications, and computer operations officer
S-7
information operations officer
SCAME
source, content, audience, media, and effect
SCW
series concept work sheet
SDW
series dissemination work sheet
SEM
series execution matrix
SGM
sergeant major
SIPRNET
SECRET Internet Protocol Router Network
SM
Soldier’s manual
SMCT
Soldier’s Manual of Common Tasks
SOP
standing operating procedure
SOR
statement of requirements
SPO
supporting Psychological Operations objective
SSD
strategic studies detachment
ST
special text
STP
Soldier training publication
SW
short wave
TA
target audience
TAA
target audience analysis
TAAW
target audience analysis work sheet
TG
trainer’s guide
Glossary-4
STP 33-37F14-SM-TG
28 August 2008
Glossary
TL
team leader
TV
television
U.S
United States
USACAPOC
United States Army Civil Affairs and Psychological Operations Command
USAFRICOM
United States Africa Command
USAJFKSWCS
United States Army John F. Kennedy Special Warfare Center and
School
USAR
United States Army Reserve
USASOC
United States Army Special Operations Command
USCENTCOM
United States Central Command
USEUCOM
United States European Command
USPACOM
United States Pacific Command
USSOUTHCOM
United States Southern Command
UTM
universal transverse mercator
WHISC
Western Hemispheric Institute for Security Cooperation
Section II - Terms
accessibility
The availability of an audience for targeting by Psychological Operations.
cause-and-effect analysis
A cognitive behavioral model designed to identify the motivations and consequences of the target
audience’s current behavior.
Civil Affairs
Designated Active and Reserve component forces and units organized, trained, and equipped specifically
to conduct Civil Affairs operations and to support civil-military operations.
conditions
The existing elements that affect a target audience's behavior. Conditions can be external, such as
situations and events, or internal, such as values, beliefs, and attitudes.
critical information
Specific facts about friendly intentions, capabilities, and activities vitally needed by adversaries for them
to plan and act effectively so as to guarantee failure or unacceptable consequences for friendly mission
accomplishment.
deception
Those measures designed to mislead the enemy by manipulation, distortion, or falsification of evidence to
induce the enemy to react in a manner prejudicial to the enemy’s interests. (JP 1-02)
28 August 2008
STP 33-37F14-SM-TG
Glossary-5
Glossary
effectiveness
The ability of the target audience to accomplish the desired behavioral change (accomplish the
supporting Psychological Operations objective).
joint force
A general term applied to a force composed of significant elements, assigned or attached, of two or more
military departments operating under a single joint force commander. (JP 1-02)
joint operations
A general term to describe military actions conducted by joint forces or by Service forces in relationships
(e.g., support, coordinating authority) which, of themselves, do not create joint forces. (JP 1-02)
joint Psychological Operations task force
A joint special operations task force composed of headquarters and operational assets. It assists the joint
force commander in developing strategic, operational, and tactical psychological operation plans for a
theater campaign or other operations. Mission requirements will determine its composition and assigned
or attached units to support the joint task force commander. Also called JPOTF. (JP 1-02)
joint task force
A joint force that is constituted and so designated by the Secretary of Defense, a combatant commander,
a subunified commander, or an existing joint task force commander. Also called JTF. (JP 1-02)
medium
Singular form of media.
national objectives
The aims, derived from national goals and interests, toward which a national policy or strategy is directed
and efforts and resources of the nation are applied. (JP 1-02)
potential target audience list
List of target audiences the planner initially thinks have the ability to accomplish the SPOs. Also called
PTAL.
Psychological Operations
(1) Planned operations to convey selected information and indicators to foreign audiences to influence
their emotions, motives, objective reasoning, and ultimately the behavior of foreign governments,
organizations, groups, and individuals. The purpose of psychological operations is to induce or reinforce
foreign attitudes and behavior favorable to the originator’s objectives. Also called PSYOP. (JP 1-02)
(2) (DOD) Planned operations to convey selected information and indicators to foreign audiences to
influence their emotions, motives, objective reasoning, and ultimately the behavior of foreign government,
organizations, groups, and individuals. The purpose of psychological operations is to induce or reinforce
foreign attitudes and behavior favorable to the originator’s objectives. Also called PSYOP.
(3) (NATO) Planned psychological activities in peace and war directed to enemy, friendly, and neutral
audiences in order to influence attitudes and behavior affecting the achievement of political and military
objectives. They include strategic psychological activities, psychological consolidation activities, and
battlefield psychological activities.
Psychological Operations action
Action or activity planned primarily for its psychological impact. Also called PSYACT.
Psychological Operations argument
The overall argument (reason) and approach used to obtain the desired behavior from the target
audience. Includes both the main argument, supporting arguments, appeal, and techniques.
Glossary-6
STP 33-37F14-SM-TG
28 August 2008
Glossary
Psychological Operations assessment criteria
The objective measures used to monitor and assess changes in target audience behavior over time.
Psychological Operations assessment criteria are written as questions. Initially developed during planning
and refined during target audience analysis, these questions are based upon the specific, measurable,
and observable desired behaviors that Psychological Operations forces want to influence.
Psychological Operations impact indicator
An observable event or a discernible subjectively determined behavioral change that represents an effect
of a Psychological Operations activity on the intended foreign target audience at a particular point in time.
It is measured evidence, ascertained during the analytical phase of the Psychological Operations
development process, to evaluate the degree to which the Psychological Operations objective is
achieved.
Psychological Operations objective
A statement of a measurable response that reflects the desired attitude or behavior change of a selected
foreign target audience as a result of Psychological Operations. Also called PO.
Psychological Operations plan
A series of Psychological Operations programs conducted at the theater level to achieve short- and mid-
term objectives in support of a geographic combatant commander’s goals.
Psychological Operations series package
All actions and products concurrently developed in support of a single supporting objective and single
target audience combination.
Psychological Operations support element
A tailored element that can provide limited Psychological Operations support. Psychological Operations
support elements do not contain organic command and control capability; therefore, command
relationships must be clearly defined. The size, composition, and capability of the Psychological
Operations support element are determined by the requirements of the supported commander. A
Psychological Operations support element is not designed to provide full-spectrum Psychological
Operations capability; reachback is critical for its mission success. Also called PSE.
Psychological Operations task force
A task force composed of Psychological Operations units formed to carry out a specific psychological
operation or prosecute Psychological Operations in support of a theater campaign or other operations.
The Psychological Operations task force may have conventional non-Psychological Operations units
assigned or attached to support the conduct of specific missions. The Psychological Operations task
force commander is usually a joint task force component commander. Also called POTF.
special Psychological Operations assessment
A Psychological Operations intelligence document which focuses on any of a variety of different subjects
pertinent to Psychological Operations, such as a particular target group, significant social institution, or
media analysis. It can serve as an immediate reference for the planning and conduct of Psychological
Operations. Also called SPA.
spontaneous event
Includes any friendly, neutral, or hostile action that affects the target audience’s behavior (other than the
Psychological Operations series), or any event that demonstrates the impact of a specific Psychological
Operations series.
spot report
A concise narrative report of essential information covering events or conditions that may have an
immediate and significant effect on current planning and operations that is afforded the most expeditious
means of transmission consistent with requisite security. Also called SPOTREP.
28 August 2008
STP 33-37F14-SM-TG
Glossary-7
Glossary
supported commander
The commander having primary responsibility for all aspects of a task assigned by the Joint Strategic
Capabilities Plan or other joint operation planning authority. In the context of joint operation planning, this
term refers to the commander who prepares operation plans or operation orders in response to
requirements of the Chairman of the Joint Chiefs of Staff. (JP 1-02)
supporting commander
A commander who provides augmentation forces or other support to a supported commander or who
develops a supporting plan. This includes the designated combatant commands and Department of
Defense agencies as appropriate. (JP 1-02)
supporting Psychological Operations objective
The specific behavioral or attitudinal response desired from the target audience as a result of PSYOP.
The supporting Psychological Operations objective is what PSYOP will do to get the target audiences to
achieve Psychological Operations objectives. Also called SPO.
susceptibility
The likelihood a target audience can be influenced.
symbol
Any visual, audio, or audiovisual object having cultural or contextual significance to the target audience.
Often a symbol invokes an emotion or thought in addition to its obvious and immediate significance or
meaning when presented to a particular target audience.
target audience
An individual or group selected for influence or attack by means of Psychological Operations. Also called
TA.
vulnerabilities
Characteristics, motives, or conditions of the target audience that can be used to influence behavior.
Glossary-8
STP 33-37F14-SM-TG
28 August 2008
References
Required Publications
Required publications are sources that users must read in order to understand or to comply with this
publication.
Army Regulations
AR 350-1
Army Training and Leader Development. 3 August 2007
Field Manuals
FM 3-05.30
Psychological Operations. 15 April 2005
FM 3-05.301
Psychological Operations Process Tactics, Techniques, and
Procedures. 30 August 2007
FM 3-05.302
Tactical Psychological Operations Tactics, Techniques, and
Procedures. 28 October 2005
FM 5-0
Army Planning and Orders Production. 20 January 2005
FM 7-0
Training the Force. 22 October 2002
FM 7-1
Battle Focused Training. 15 September 2003
FMI 3-05.140
Army Special Operations Forces Logistics. 28 February 2007
Other Product Types
ST 3-05.302
Mission Training Plan for the Tactical Psychological Operations
Company. 1 October 2007
ST 3-05.303
Mission Training Plan for the Psychological Operations Product
Development Company. 1 October 2007
STP 21-1-SMCT
Soldier’s Manual of Common Tasks, Warrior Skills, Level 1.
14 December 2007
STP 21-24-SMCT
Soldier’s Manual of Common Tasks, Warrior Leader, Skill
Levels 2-4. 2 October 2006
STP 33-37II-OFS
Officer Foundation Standards II Psychological Operations (37A)
Officer’s Manual. 2 July 2007
TC 33-02
(S) PSYOP Targeting Handbook (U). 1 August 2008
Related Publications
Related publications are sources of additional information. They are not required in order to understand
this publication.
Field Manuals
FM 2-0
Intelligence. 17 May 2004
FM 3-0
Operations. 27 February 2008
FM 3-05.120
(S/NF) Army Special Operations Forces Intelligence (U).
15 July 2007
FM 3-05.202
Special Forces Foreign Internal Defense Operations.
2 February 2007
FM 3-13
Information Operations: Doctrine, Tactics, Techniques, and
Procedures. 28 November 2003
FM 3-25.26
Map Reading and Land Navigation. 18 January 2005
FM 6-0
Mission Command: Command and Control of Army Forces.
11 August 2003
FM 6-20-10
Tactics, Techniques, and Procedures for the Targeting Process.
8 May 1996
FM 7-15
The Army Universal Task List. 31 August 2003
FM 34-130
Intelligence Preparation of the Battlefield. 8 July 1994
28 August 2008
STP 33-37F14-SM-TG
References-1
References
Joint Publications
JP 1-02
Department of Defense Dictionary of Military and Associated
Terms. 12 April 2001
JP 2-0
Joint Intelligence. 22 June 2007
JP 2-01.3
Joint Tactics, Techniques, and Procedures for Joint Intelligence
Preparation of the Battlespace. 24 May 2000
JP 3-0
Joint Operations. 17 September 2006
JP 3-05.1
Joint Special Operations Task Force Operations. 26 April 2007
JP 3-53
Doctrine for Joint Psychological Operations. 5 September 2003
JP 5-0
Joint Operation Planning. 26 December 2006
Other Product Types
CJCSI 3110.05D
Joint Psychological Operations Supplement to the Joint Strategic
Capabilities Plan FY 2006. 8 November 2007
CJCSM 3500.04D
Universal Joint Task List (UJTL). 15 September 2006
DODD S-3321.1
(S) Overt Psychological Operations Conducted by the Military
Services in Peacetime and in Contingencies Short of
Declared War (U). 26 July 1984
DODI 3608.11
Information Operations Career Force. 4 November 2005
DODI 3608.12
Joint Information Operations (IO) Education. 4 November 2005
National Military Strategy. 2004. http://www.defenselink.mil/news/Mar2005/d20050318nms.pdf
National Security Strategy. March 2006. http://www.whitehouse.gov/nsc/nss/2006/
United States Army Special Operations
Command (USASOC) PAM 10-5
User's Guide to Resourcing. 1 March 2005
References-2
STP 33-37F14-SM-TG
28 August 2008
STP 33-37F14-SM-TG
28 August 2008
By Order of the Secretary of the Army:
GEORGE W. CASEY, JR.
General, United States Army
Chief of Staff
Official:
JOYCE E. MORROW
Administrative Assistant to the
Secretary of the Army
0822001
DISTRIBUTION:
Active Army, Army National Guard, and U.S. Army Reserve: Not to be distributed.
Electronic Media Only.
PIN: 085010-000
FM 3-05.301
Psychological Operations Process
Tactics, Techniques, and Procedures
August 2007
DISTRIBUTION RESTRICTION: Distribution authorized to U.S. Government agencies and their contractors only
to protect technical or operational information from automatic dissemination under the International Exchange
Program or by other means. This determination was made on 30 July 2007. Other requests for this document
must be referred to Commander, United States Army John F. Kennedy Special Warfare Center and School,
ATTN: AOJK-DTD-PO, Fort Bragg, NC 28310-9610.
DESTRUCTION NOTICE: Destroy by any method that will prevent disclosure of contents or reconstruction of the
document.
FOREIGN DISTRIBUTION RESTRICTION (FD 6): This publication has been reviewed by the product developers
in coordination with the United States Army John F. Kennedy Special Warfare Center and School foreign disclosure
authority. This product is releasable to students from foreign countries on a case-by-case basis only.
Headquarters, Department of the Army
This publication is available at
General Dennis J. Reimer Training and Doctrine
*FM 3-05.301
Field Manual
Headquarters
Department of the Army
No. 3-05.301
Washington, DC, 30 August 2007
Psychological Operations Process
Tactics, Techniques, and Procedures
Contents
Page
PREFACE
vii
INTRODUCTION
viii
Chapter 1
PHASE I: PLANNING
1-1
PSYOP Planning Elements
1-1
PSYOP Program Approval
1-2
Military Decision Making Process
1-8
PSYOP Objectives
1-26
Supporting PSYOP Objectives
1-27
Potential Target Audiences
1-28
Initial Assessment Criteria
1-29
Baseline Data
1-30
Summary
1-30
Chapter 2
PHASE II: TARGET AUDIENCE ANALYSIS
2-1
Conducting Initial Research for Target Audience Analysis
2-1
Role of the Strategic Studies Detachment in Target Audience Analysis
2-2
Analyzing the PSYOP Target Audience
2-3
Summary
2-32
Chapter 3
PHASE III: SERIES DEVELOPMENT
3-1
Task 1: Series Concept Work Sheet
3-1
Distribution Restriction: Distribution authorized to U.S. Government agencies and their contractors only to
protect technical or operational information from automatic dissemination under the International Exchange
Program or by other means. This determination was made on 30 July 2007. Other requests for this document
must be referred to Commander, United States Army John F. Kennedy Special Warfare Center and School,
ATTN: AOJK-DTD-PO, Fort Bragg, NC 28310-9610.
Destruction Notice: Destroy by any method that will prevent disclosure of contents or reconstruction of the
document.
Foreign Disclosure Restriction (FD 6): This publication has been reviewed by the product developers in
coordination with the United States Army John F. Kennedy Special Warfare Center and School foreign disclosure
authority. This product is releasable to students from foreign countries on a case-by-case basis only.
*This publication supersedes FM 3-05.301, 31 December 2003.
i
Contents
Task 2: Series Dissemination Work Sheet
3-9
Task 3: Series Execution Matrix
3-13
Task 4: PSYOP Transmission Matrix
3-17
Task 5: Internal Series Review Board
3-18
Summary
3-18
Chapter 4
PHASE IV: PRODUCT DEVELOPMENT AND DESIGN
4-1
Overview
4-1
Product/Action Work Sheet Development
4-1
Product Development and Design Considerations
4-5
Pretesting PSYOP Products
4-21
Internal Review Board
4-28
Summary
4-28
Chapter 5
PHASE V: APPROVAL
5-1
Preapproved PSYOP Programs
5-1
PSYOP Approval Process
5-2
Change to the PSYOP Tab/Appendix
5-4
Header Conventions
5-6
Executive Summary for the Series
5-7
Enclosure 3 (Product/Action Work Sheet Index)
5-7
Summary
5-8
Chapter 6
PHASE VI: PRODUCTION, DISTRIBUTION, AND DISSEMINATION
6-1
Quality Control
6-1
Production
6-1
Distribution
6-7
Dissemination
6-9
Posttesting
6-17
Summary
6-24
Chapter 7
PHASE VII: EVALUATION
7-1
Overview
7-2
PSYOP Assessment Criteria
7-2
Impact Indicators
7-2
Spontaneous Events
7-3
Posttesting Results
7-3
Analysis of Series Results
7-4
Mechanics of Evaluation
7-5
Summary
7-8
Appendix A
PSYOP MAPPING SYMBOLS
A-1
Appendix B
SAMPLE PSYOP FORMATS
B-1
Appendix C
PRODUCT NUMBERING COUNTRY CODES
C-1
Appendix D
AERIAL DISSEMINATION
D-1
Appendix E
USE OF INTERPRETERS
E-1
Appendix F
WEIGHTS, MEASURES, AND CONVERSION TABLES
F-1
GLOSSARY
GLOSSARY-1
ii
FM 3-05.301
30 August 2007
Contents
REFERENCES
REFERENCES-1
INDEX
INDEX-1
Figures
Figure
1-1. PSYOP program approval request example
1-4
Figure
1-2. PSYOP program approval message example
1-8
Figure
1-3. The military decision making process
1-9
Figure
1-4. PSYOP characteristics overlay example
1-13
Figure
1-5. The threat viewed from a systems perspective
1-14
Figure
1-6. Identifying CCs of the threat
1-15
Figure
1-7. Typical COGs and critical factors mistaken for COGs
1-16
Figure
1-8. Identifying CRs of the threat
1-17
Figure
1-9. CRs (and components of CRs) vulnerable to attack
1-18
Figure V-1. Example of completed COG analysis of the threat
1-19
Figure
1-10. Propaganda situation template example
1-20
Figure
1-11. Example of CARVER matrix
1-22
Figure
1-12. Example of CARVER matrix developed for PSYOP
1-25
Figure
1-13. Example of PO and SPO linkage
1-27
Figure
1-14. Examples of strong and weak verbs
1-28
Figure
1-15. Example of SPO development
1-28
Figure
2-1. Cause-and-effect chart
2-11
Figure
2-2. Example causes of behavior
2-12
Figure
2-3. Examples of symbols
2-19
Figure
3-1. Example of a series within the framework of a PSYOP plan
3-4
Figure
3-2. Product type information chart
3-5
Figure
3-3. PSYOP numbering and filing system
3-5
Figure
3-4. Argument analogy
3-6
Figure
3-5. Media mix example
3-7
Figure
3-6. PSYOP SCW example
3-8
Figure
3-7. PSYOP SDW example
3-10
Figure
3-8. SEM example annotating series and product numbers
3-14
Figure
3-9. SEM example annotating dissemination and decision points
3-15
Figure
3-10. SEM example annotating key events leading up to the dissemination
and decision points
3-16
Figure 3-11. Completed SEM example
3-17
Figure 3-12. Example of a PTM
3-18
Figure 4-1. Example of a storyboard
4-3
Figure 4-2. Example of a PAW
4-4
Figure 4-3. Example of formal balance
4-8
Figure 4-4. Example of informal balance
4-9
30 August 2007
FM 3-05.301
iii
Contents
Figure
4-5. Example of informal diagonal balance
4-10
Figure
4-6. Example of suggestive eye direction
4-11
Figure
4-7. Example of sequential eye direction
4-12
Figure
4-8. Example of mechanical eye direction
4-13
Figure
4-9. Examples of prepackaged leaflets
4-16
Figure
4-10. DOD humanitarian daily rations marked with PSYOP message
4-18
Figure
4-11. Example of a message conveyed by a handbill
4-25
Figure
5-1. Example of approval process explanation
5-3
Figure
5-2. Example of a Change to the PSYOP Tab/Appendix
5-5
Figure
5-3. Example headers for Change to PSYOP Appendix
5-6
Figure
5-4. Example of an executive summary for the series
5-7
Figure
5-5. Enclosure 3 (PAW Index) to Change 1 to Tab D (PSYOP)
5-7
Figure
6-1. Heidelberg Digital Press
6-2
Figure
6-2. Modular Print System
6-3
Figure
6-3. Risograph
6-3
Figure
6-4. Deployable Print Production Center
6-4
Figure
6-5. Product Development Workstation-Light
6-4
Figure
6-6. Product Distribution System
6-5
Figure
6-7. FFEO format
6-11
Figure
6-8. SEM example
6-20
Figure
6-9. Example of a product from Series XX07A02ka
6-21
Figure
6-10. Example of pretest and posttest guidance from the PAW
6-21
Figure
6-11. Posttest questionnaire example
6-22
Figure
6-12. Revised Product XX07A02kaNP0004
6-23
Figure
6-13. Revised SEM for XX07A02ka
6-24
Figure
7-1. Example of PSYOP assessment criteria
7-5
Figure
7-2. PSYOP assessment matrix example
7-6
Figure
7-3. Format for the evaluation report
7-7
Figure
7-4. Example of evaluation report
7-7
Figure B-1. PSYOP Tab example
B-1
Figure B-2. PSYOP SITREP example
B-5
Figure B-3. Trip report format
B-6
Figure B-4. PSYOP estimate format
B-7
Figure B-5. TAAW checklist
B-9
Figure B-6. TAAW example
B-11
Figure D-1. Oblong pattern of leaflets on the ground
D-2
Figure D-2. Leaflet density chart
D-3
Figure D-3. Leaflet calculation work sheet example
D-4
Figure D-4. Intended path of the leaflet cloud
D-8
Figure D-5. Path of the leaflet cloud
D-9
Figure D-6. Pattern in which 90 percent of the leaflets will land
D-10
iv
FM 3-05.301
30 August 2007
Contents
Figure D-7. Example of the electronic wind calculation sheet
D-11
Figure D-8. MK129 casing rigged with detonation cord prior to packing
D-13
Figure D-9. MK129 being packed (mission is painted on casing)
D-14
Figure D-10. MK129 leaflet bombs in final stages of preparation
D-14
Figure D-11. Packing ring and steel banding ring
D-15
Figure D-12. Placement of leaflets in packing ring
D-16
Figure D-13. Leaflet rolls
D-18
Figure D-14. Brown protective tape
D-18
Figure D-15. Cardboard tube placement
D-18
Figure D-16. Cardboard end cap
D-19
Figure D-17. Loading the cardboard tube into the PDU-5/B
D-19
Figure D-18. Technicians attach a PDU-5/B LDS to an FA-18 Hornet
D-20
Figure D-19. Steps in the assembly of the static-line box
D-21
Tables
Table
1-1. Example of determining valid COGs with “does/uses” criteria
1-16
Table
1-2. Assigning criticality values
1-23
Table
1-3. Assigning accessibility values
1-23
Table
1-4. Assigning recuperability values
1-23
Table
1-5. Assigning vulnerability values
1-23
Table
1-6. Assigning effect values
1-24
Table
1-7. Assigning recognizability values
1-24
Table
4-1. Source documents for the PAW
4-2
Table A-1. Mapping symbols for PSYOP
A-1
Table A-2. Mapping symbols for propaganda
A-2
Table B-1. Quick-reference guide to PSYOP input to the MDMP
B-16
Table C-1. Product numbering country codes
C-1
Table D-1. Standard leaflet rates of descent and spread factor
D-5
Table D-2. Standard leaflets per pound
D-6
Table D-3. Autorotating leaflets descent time factors
D-6
Table D-4. Nonautorotating leaflet descent time factors
D-7
Table D-5. Leaflet sizes and weights
D-17
Table F-1. Linear measure
F-1
Table F-2. Liquid measure
F-1
Table F-3. Weight
F-1
Table F-4. Square measure
F-2
Table F-5. Cubic measure
F-2
Table F-6. Temperature
F-2
Table F-7. Approximate conversion factors
F-2
Table F-8. Area
F-3
30 August 2007
FM 3-05.301
v
Contents
Table F-9. Volume
F-3
Table F-10. Capacity
F-3
Table F-11. Statute miles to kilometers and nautical miles
F-4
Table F-12. Nautical miles to kilometers and statute miles
F-4
Table F-13. Kilometers to statute and nautical miles
F-4
Table F-14. Yards to meters
F-5
Table F-15. Meters to yards
F-5
Video Clips
Media mix example
3-7
PDU-5/B Leaflet Delivery System
D-20
vi
FM 3-05.301
30 August 2007
Preface
Field Manual (FM) 3-05.301 describes the tactics, techniques, and procedures (TTP) for the implementation of
United States
(U.S.) Army Psychological Operations
(PSYOP) doctrine presented in the higher-level
publication, FM 3-05.30, Psychological Operations. FM 3-05.301 provides general guidance for commanders,
staffs, and Soldiers who plan and conduct PSYOP across the range of military operations. The TTP in this
manual are presented within the framework of the seven-phase PSYOP process, a mainstay for effective
PSYOP executed at the tactical, operational, and strategic levels.
PURPOSE
FM 3-05.301 is the principal reference for the PSYOP process. The contents of this manual supersede the
discussion of the PSYOP process in FM 3-05.302, Tactical Psychological Operations Tactics, Techniques, and
Procedures (28 October 2005). Any mention of the PSYOP process in other preceding doctrine or training
literature should be validated by the contents of FM 3-05.301. This manual incorporates updated organizational
structures, terminology, and capabilities to provide PSYOP Soldiers with the latest guidance to support a broad
range of missions. This manual describes procedures and strategies derived from applied scientific and
academic disciplines in an effort to improve the efficacy of the PSYOP process. These TTP are designed to
facilitate the successful execution of each phase of the process: planning; target audience analysis; series
development; product development and design; approval; production, distribution, and dissemination; and
evaluation.
SCOPE
The PSYOP community, in general, is the intended audience for this manual. Members of the tactical, regional,
and dissemination PSYOP battalions should find the information particularly useful. Written to give PSYOP
officers, noncommissioned officers (NCOs), enlisted Soldiers, and civilians standardized PSYOP doctrine,
FM 3-05.301 is a comprehensive how-to guide that focuses on critical PSYOP tasks, duties, and
responsibilities.
For ease of use, the manual can be viewed as having two sections. The first section consists of Chapters 1
through 7. Each chapter describes one phase of the seven-phase PSYOP process. The second section of the
manual consists of a number of appendices containing supporting information to assist the PSYOP Soldier
execute the process.
FM 3-05.301 is a guide, and not a regulation. As such, the TTP described herein should not limit creativity or
imagination, provided that U.S. national policy and the commander’s intent are adhered to. This manual
contains numerous acronyms, abbreviations, and terms. Users should refer to the Glossary at the end of this
manual for their meanings or definitions.
APPLICABILITY
This publication applies to the Active Army, the Army National Guard/Army National Guard of the United
States, and the United States Army Reserve (USAR) unless otherwise stated.
ADMINISTRATIVE INFORMATION
Unless this publication states otherwise, masculine nouns and pronouns do not refer exclusively to men. The
proponent of this manual is the United States Army John F. Kennedy Special Warfare Center and School
(USAJFKSWCS). Submit comments and recommended changes to Commander, USAJFKSWCS, ATTN:
AOJK-DTD-PO, Fort Bragg, NC 28310-9610.
30 August 2007
FM 3-05.301
vii
Introduction
Introduction
The seven-phase PSYOP process is a standardized, nonlinear framework by which
PSYOP are planned and conducted in support of (ISO) a broad range of missions.
The fundamental goal of the PSYOP process is to direct well-crafted and precise
PSYOP at the most appropriate foreign target audiences (TAs) to elicit behaviors
favorable to U.S. national objectives. To assist the PSYOP Soldiers in achieving this
goal, this manual presents proven TTP, which are incorporated within each phase of
the process. These TTP are derived from sound and applicable scientific
methodologies and strategies. They offer the PSYOP Soldier high-quality
recommendations that are grounded in academic thought and practice and, at the
same time, pertinent to the world’s evolving trends.
In recent years, the methods employed to influence behaviors have had to take into
account the context in which human dynamics and motivations are constantly
developing. Military PSYOP must keep abreast of ongoing advances in academic and
technological disciplines that are pertinent to this human dimension. The social and
behavioral sciences and the field of mass communication, for example, provide
insight as to what PSYOP Soldiers should take into consideration when planning and
conducting PSYOP. PSYOP Soldiers must be adept at employing TTP that reflect the
latest advances in these and other emerging fields to ensure mission success and to
maintain PSYOP on par with the commander’s other assets.
OVERVIEW
PSYOP Soldiers conduct a seven-phase process to expertly and precisely plan and execute their mission.
Implementing the PSYOP process can mitigate some of the hazards associated with modifying human
behaviors, such as taking into account variables that affect groups or individuals in their societal contexts.
PSYOP Soldiers must support a broad range of missions and force structures in environments ranging from
austere to highly sophisticated. PSYOP are planned, coordinated, and executed before, during, and after
conflicts, and must be integrated at all echelons to achieve full force-multiplier potential. PSYOP units may
be employed to conduct missions ISO combatant commanders (CCDRs) and their subordinate joint task
force (JTF), theater special operations commands, component commanders, and U.S. Embassies. PSYOP
forces may also support U.S. Ambassadors, allies, alliance and coalition partners, and other government
agencies (OGAs). The TTP described in this manual can be tailored to meet the needs of the PSYOP force
given any situation, requirement, or environment.
PSYOP have the ability to support many types of missions across the range of military operations. PSYOP
are a key contributor to shaping the international security environment in peacetime and when reacting to
events. PSYOP are inherently joint and are frequently employed in combined operations. They support
joint, multinational, conventional, and special operations activities. PSYOP units are organized, equipped,
and trained to provide support at the strategic, operational, and tactical levels.
PSYOP Soldiers can operate in small autonomous teams or with other special operations forces (SOF),
conventional or multinational units, or OGAs. PSYOP are designed to meet the needs of conventional and
other SOF commanders. Whether supporting offensive and defensive operations, stability operations, or
any other type of operation, the PSYOP process remains essentially identical for PSYOP Soldiers.
THE PSYOP PROCESS
PSYOP Soldiers advise the CCDR on actions to influence the emotions, motives, objective reasoning, and
behavior of foreign audiences. PSYOP can afford the CCDR the ability to conduct operations designed to
convey selected information. The PSYOP process is a methodology focused on developing series of
viii
FM 3-05.301
30 August 2007
Introduction
products and actions designed to change the behavior of foreign TAs ISO U.S. national objectives. The
process consists of seven phases—planning; target audience analysis (TAA); series development; product
development and design; approval; production, distribution, and dissemination; and evaluation. Although
the process is sequential in nature, multiple series may be in different phases of development
or execution at the same time. The following paragraphs offer a brief introduction to the seven-phase
PSYOP process.
PHASE I: PLANNING
In Phase I, Psychological Operations objectives (POs), supporting Psychological Operations objectives
(SPOs), potential target audiences (PTAs), and initial assessment criteria are determined. A staff planner
normally conducts this phase as part of the military decision making process (MDMP), and often with
capability-specific and regional-specific information provided by the Psychological Operations assessment
team. During this phase, planners formulate the POs for the supported commander’s mission. POs are
generally determined by the highest-level PSYOP element involved in the operation, and provide the
framework for the development of the PSYOP plan.
PHASE II: TARGET AUDIENCE ANALYSIS
TAA is the process by which the PTAs are refined and analyzed to determine how best to influence their
behavior. The target audience analysis work sheet (TAAW) is the document that captures this analysis.
Multiple TAAWs are generated during this phase. TAA is the single most important task in planning well-
crafted PSYOP. The PSYOP Soldier must have sufficient knowledge and understanding of TAs to develop
effective methods to influence behavior favorable to U.S. objectives.
PHASE III: SERIES DEVELOPMENT
This phase entails the development of a PSYOP series, which is conceptualized and developed to help
facilitate a change of behavior in a certain TA. Specifically, a PSYOP series consists of all the PSYOP
products and actions designed to accomplish one behavioral change by a single TA.
PHASE IV: PRODUCT DEVELOPMENT AND DESIGN
Product development and design is the process of incorporating the PSYOP argument specified in a series
and making the specific products or coordinating planned actions. It is critical that all products and actions
in the series are completed and reviewed as a package. During this stage, pretesting and posttesting
methodologies are determined, supporting testing instruments
(surveys, questionnaires, criteria, and
instructions) are developed, and pretesting of prototypes is conducted.
PHASE V: APPROVAL
Obtaining approval to execute a series is conducted during this phase. The planners should propose an
approval process that is tactically responsive down to the lowest possible general officer level. In
coordination with the information operations (IO) staff, PSYOP planners set up the most streamlined
approval chain possible that will help ensure that series approval is timely and responsive in meeting the
needs of the commander.
PHASE VI: PRODUCTION, DISTRIBUTION, AND DISSEMINATION
Upon approval of a PSYOP series, several actions begin simultaneously. Production begins while actions
are planned, coordinated, and rehearsed. Once production is complete, the products are stockpiled for
future use or distributed to the end users, who then disseminate them to the assigned TAs according to
preplanned schedules. Posttesting is also conducted at this stage to ensure the series is achieving the
desired behavioral change.
30 August 2007
FM 3-05.301
ix
Introduction
PHASE VII: EVALUATION
PSYOP evaluation begins with the development of the initial assessment criteria during Phase I of the
PSYOP process (Planning). The PSYOP Soldier analyzes behavioral trends of a TA as a means of
determining whether a SPO is achieved. Evaluating how and why TA behavior has changed is dependent
upon continuous, timely intelligence and the perception and expertise of the PSYOP Soldier. The goal of
this phase of the process, albeit not distinct but ongoing, is to facilitate any adjustments that may be
necessary to further refine the PSYOP series. This phase determines to what extent SPOs are achieved and
if the series is effective. Evaluation consists of analyzing impact indicators, spontaneous events, and all
testing data over time by both quantitative and qualitative methods. PSYOP Soldiers can determine which
products work best and which products require review and modifications through this assessment process.
It also enables the PSYOP Soldier to determine if and when changes are required to optimally exploit
the TA.
SUMMARY
The seven-phase PSYOP process is an integral part of mission planning; it must be performed with careful
and detailed analysis to provide the commander with timely and effective PSYOP support. When the
PSYOP process is properly performed and executed, it provides the commander with a formidable tool to
gain a decisive advantage on the battlefield. PSYOP increase the relative combat power of friendly forces
and decrease the combat power of the adversary. PSYOP Soldiers accomplish this result through the
employment of the PSYOP process.
NOTE: The electronic version of this manual includes one video clip in Chapter 3 and one
video clip in Appendix D to enhance the reader’s understanding.
x
FM 3-05.301
30 August 2007
Chapter 1
Phase I: Planning
All operations and activities that support U.S. national objectives begin with
planning. Military planning is a continuous process that includes deliberate and crisis
action planning where the end state is the production of an operation plan (OPLAN)
or operation order (OPORD). All Army planning is performed within the framework
of the military decision making process (MDMP). The PSYOP planner’s task is to
identify how PSYOP will support the commander’s plan. PSYOP mission analysis
and planning is conducted by PSYOP Soldiers assigned to the supported unit’s staff
or by a Psychological Operations support element (PSE) augmenting the planning
effort. Appendix A contains mapping symbols required for planning and plotting
locations of PSYOP units and activities.
PSYOP PLANNING ELEMENTS
1-1. The PSYOP Soldier assigned to the supported unit is responsible for that unit’s PSYOP
Tab/Appendix and ensuring the integration of any deployed PSYOP planning elements. Augmentation
from the Psychological Operations task force (POTF) or PSE assists the unit planner in developing the
overall PSYOP plan. Certain decisions, constraints, and COAs of the supported unit will have enormous
repercussions for attached PSYOP forces. Therefore, the sharing of information between the supported unit
and the POTF or PSE is critical. The differences between a POTF and a PSE are discussed below along
with the role of the PSYOP staff officer or noncommissioned officer (NCO) and the strategic studies
detachment (SSD).
PSYOP TASK FORCE
1-2. A POTF supports a combatant commander (CCDR) or joint task force (JTF) commander and his
staff by planning the employment and use of PSYOP forces and dissemination platforms to achieve the
commander’s overall objectives. The POTF determines the recommended size of PSYOP forces required,
Psychological Operations objectives
(POs), supporting Psychological Operations objectives
(SPOs),
PSYOP programs for approval in Phases I through IV of the operation, and functions as the central
coordination point for all PSYOP activities. A POTF becomes a joint Psychological Operations task force
(JPOTF) when established by the Secretary of Defense (SecDef), the CCDR, or the commander of an
existing JTF. With the addition of coalition PSYOP units, the POTF is designated a combined
Psychological Operations task force (CPOTF), such as the standing CPOTF in the Republic of Korea. A
POTF plans, develops, designs, produces, and coordinates the distribution and dissemination of PSYOP series
and recommends actions to support the CCDR’s overall objectives. The POTF concept allows commanders
to tailor their force to meet the specific requirements of complex missions as they emerge and evolve.
PSYOP SUPPORT ELEMENT
1-3. The PSE is a tailored element that provides PSYOP support to the supported commander or U.S.
Ambassador. PSEs do not provide command and control (C2) to PSYOP units or elements. The size,
composition, and capability of the PSE are determined by the requirements of the U.S. Ambassador or the
supported commander. A PSE differs from a POTF in that it is not a separate functional command. A PSE
normally works for the supported force S-3, G-3/G-7, or J-3, or in some cases, a government agency, such
as a U.S. Country Team. A PSE works independently and, as such, provides commanders and U.S.
Ambassadors with a flexible option to meet mission requirements.
30 August 2007
FM 3-05.301
1-1
Chapter 1
PSYOP STAFF OFFICER OR NONCOMMISSIONED OFFICER
1-4. The PSYOP staff officer or NCO provides expertise within staff elements at the unified command,
component command, corps, division, or brigade combat team (BCT). In BCTs, a sergeant first class
military occupational specialty (MOS) 37F is assigned to the S-7 where he coordinates and plans PSYOP
to support brigade operations. At the Army corps and division levels, the deputy chief of staff or assistant
chief of staff, G-7, Information Operations (IO), uses PSYOP Soldiers assigned to the G-7 to coordinate
and synchronize PSYOP. At the unified command level, theater special operations command, and other
than Army Service component level, IO and its elements are coordinated in the IO cell within the J-3 or
G-3. The PSYOP staff officer or NCO plans, coordinates, validates, and reports PSYOP force deployments
and activities theaterwide in response to the SecDef, the joint staff, and other operational and contingency
requirements. The staff officer or NCO performs duties in the respective unified command’s joint
operations center, when required. He reviews and prepares detailed messages, special reports, and briefings
as required by the J-3 director and the CCDR, and provides functional expertise in joint PSYOP
capabilities and doctrine. The staff officer or NCO is an organic part of the J-3 or G-3 staff and ensures
PSYOP inclusion and integration during all phases of the operation. PSYOP planning occurs at all levels,
from the BCT up to the joint staff, and the process described in this chapter applies to each level.
STRATEGIC STUDIES DETACHMENT
1-5. The Research and Analysis Division of the
4th Psychological Operations Group
(Airborne)
(POG[A]) at Fort Bragg, North Carolina, is the only source of finished PSYOP analytical intelligence
products. These products are tailored to the needs of the PSYOP community, the CCDRs, and the
intelligence community. The division consists of four regionally oriented SSDs. Each regional PSYOP
battalion has an SSD comprised of senior-level Department of the Army civilians. These intelligence
research specialists, commonly referred to as PSYOP analysts, provide area and cultural expertise,
linguistic skills, and research and analysis capabilities. In addition to planning, the SSD analysts contribute
to the PSYOP process in many other ways. A few examples of how they contribute are—
Assisting with the refinement of potential target audiences (PTAs).
Helping to select relevant main and supporting arguments.
Participating in internal review boards.
1-6. The analysts fulfill numerous roles in support of (ISO) the commander. They assist with unit
planning and provide continuity with respect to operational and regional knowledge. The analysts deploy
with the force as subject-matter experts on the region and on PSYOP. They work in an advisory capacity to
commanders of forward-deployed PSYOP elements (POTF and PSE) and, often, the analysts are called
upon to serve as the cultural and political advisors to the JTF and CCDRs. Their support in the planning
and execution of PSYOP ensures the highest quality of effort.
1-7. The analysts’ role is critical in the planning phase. They continually monitor current events and
intelligence through virtually unlimited access to classified and open-source information, allowing them
the ability to provide timely analysis and advice. Equally important are their knowledge of U.S. policies in
the region and their understanding of the level of tolerance, support, or opposition PTAs have for these
policies. For these reasons, they are able to conduct invaluable analyses for PSYOP planning.
PSYOP PROGRAM APPROVAL
1-8. Prior to conducting PSYOP in peacetime, contingencies, or during declared war, CCDRs must have
their PSYOP program or plan approved. PSYOP programs and plans are submitted to the joint staff for
staffing through the Under Secretary of Defense for Policy (USD[P]) as stand-alone programs or as part of
a theater security cooperation plan or OPLAN. In accordance with (IAW) Department of Defense (DOD)
Directive S-3321.1, (S) Overt Psychological Operations Conducted by the Military Services in Peacetime
and in Contingencies Short of Declared War (U), programs and plans are then coordinated with the Office
of the Secretary of Defense (OSD) staff and interagency, and then forwarded for USD(P) review and
approval. Coordination and approval is normally accomplished through message traffic originating from
corps/JTF or their higher headquarters (HQ) through the PSYOP planners attached or assigned to them. If
1-2
FM 3-05.301
30 August 2007
Phase I: Planning
one of the preapproved PSYOP programs contained in Chairman of the Joint Chiefs of Staff Instruction
(CJCSI) 3110.05C, Joint Psychological Operations Supplement to the Joint Strategic Capabilities Plan
(JSCP), is to be exercised during a contingency, the PSYOP planner will use the authorities in CJCSI
3110.05C to plan and execute the dissemination of PSYOP products and activities. However, these PSYOP
products and activities must be approved by the supported CCDR in coordination with the Joint Chiefs of
Staff (JCS). This preapproved PSYOP program allows the PSYOP planner to rapidly implement the seven-
phase PSYOP process to produce PSYOP products for approval without needing to first staff a PSYOP
program through the JCS for approval at OSD.
Operation SHINING EXPRESS
This abbreviated PSYOP process was put to good use during introduction of U.S.
troops into Liberia during Operation SHINING EXPRESS in 2003. In this case, the
deployed PSYOP planner and a small tactical PSYOP detachment deployed and
linked up with U.S. Marines and other forces as part of JTF Liberia onboard ships off
the coast of Liberia. Using the preapproved PSYOP program listed in
CJCSI 3110.05C covering “introduction of U.S. forces into an area of responsibility
(AOR)/force protection” the PSYOP planner was able to immediately launch into the
seven-phase PSYOP process without having to staff the initial PSYOP program
through the JCS to OSD. This fact resulted in quickly produced and approved
PSYOP products supporting the introduction of U.S. forces into Liberia, as well as
several follow-on PSYOP products authorized under the same document.
1-9. In the event that a contingency or other operation occurs requiring PSYOP support not preapproved
under CJCSI 3110.05C, the PSYOP planner must formally staff a PSYOP program through the supported
commander’s staff, via official message traffic, through the JCS to OSD for approval. The PSYOP planner
uses the preapproved PSYOP programs in CJCSI 3110.05C as a template to craft the appropriate proposed
PSYOP program in message traffic format. The essential elements of any PSYOP program are POs, a
broad listing of proposed target audiences (TAs), themes to stress to those TAs, themes to avoid, and the
dissemination methods proposed for each TA. An example of a PSYOP program approval request (in a
message traffic format) that is to be staffed through the JCS to OSD is shown in Figure 1-1, pages 1-4 and 1-5.
1-10. PSYOP planners assigned to the geographic combatant commander’s (GCC’s) J-3 staff coordinate
with the PSYOP element on the joint staff at the Pentagon in generating the initial request for a PSYOP
program. The J-3 GCC releases the message requesting the PSYOP program into the message traffic
system. The PSYOP element in Washington, DC staffs the PSYOP program request through the
interagency and the OSD. The PSYOP officers on the joint staff assist the PSYOP planners in crafting the
PSYOP program request, mainly to reflect the appropriate national-level themes contained in official
documents and policies, such as the National Security Strategy and the National Military Strategy.
Incorporating the correct language, terms, and formats streamlines the staffing process at the interagency level.
1-11. The SecDef normally delegates PSYOP approval authority to the supported GCC in the JCS
execution order and, IAW the JSCP, the GCC retains PSYOP approval authority following the approval of
the PSYOP plan by the President and/or SecDef. The USD(P) is the primary PSYOP approval authority for
PSYOP products, but, ordinarily, this authority is subdelegated to levels that are situation-dependent. Thus,
it is important for the PSYOP program request to include text clarifying the approval authorities for
PSYOP products. Contained within the PSYOP program request is the recommendation for approval
authority to be granted to the GCC, or lower. If the GCC has already been formally granted PSYOP
product approval authority for this or previous PSYOP programs or activities, then the PSYOP planner
requests that the GCC be authorized to subdelegate PSYOP product approval authority to U.S. JTF/corps
level commanders (three-star HQ). It is not unprecedented for the OSD to authorize PSYOP product
approval authority under previously-approved PSYOP programs as low as U.S. division commanders
(two-star HQ), and even U.S. brigade commanders (one-star HQ). Essentially, the aim is to recommend
that product approval authority be subdelegated to the lowest (flag officer) level to facilitate timely and
precise PSYOP ISO the commander’s objectives.
(Chapter
3 includes further details on approval
authorities.)
30 August 2007
FM 3-05.301
1-3
Chapter 1
NOTE: These authorities can be rescinded by OSD at any time. These authorities only pertain
to the approval of PSYOP products under USD(P)-approved PSYOP programs when the
PSYOP product in question is “not of an overtly political nature.”
FM CDRUSNORTHCOM COLORADO SPRINGS CO
TO JOINT STAFF WASHINGTON DC//J39//
INFO
/CDRUSSOCOM MACDILL AFB FL//
/CDRUSASOC FT BRAGG NC
/CDRUSACAPOC FT BRAGG NC
/CDR4THPSYOPGP FT BRAGG NC
OPER/OPERATION ROBIN SAGE (U)
SUBJ: PSYOP PROGRAM APPROVAL REQUEST (U)
RMKS/1. (U) REQUEST CJCS STAFF AND UNDERSECRETARY OF DEFENSE FOR POLICY (USD-P)
APPROVAL FOR THE FOLLOWING PSYOP PROGRAM. INTENT OF THE PSYOP PROGRAM IS TO
INFLUENCE PINELAND CIVILIAN POPULACE TO NOT INTERFERE WITH MILITARY OPERATIONS.
2.
(U) WITH THE RECENT MOVEMENT OF REFUGEES TO THE REPUBLIC OF PINELAND (ROP)
BORDERS, THE EXPECTED REQUIREMENT TO ASSIST HN AGENCIES, AND THE EXPECTATION OF
GROUND OPERATIONS, AN ENVIRONMENT EXISTS WHEREBY PSYOP CAN INFLUENCE THE
POPULACE TO NOT INTERFERE WITH MILITARY OPERATIONS.
3. (U) PSYOP PROGRAM: NONINTERFERENCE WITH MILITARY OPERATIONS.
4. (U) PROGRAM OBJECTIVE: INFLUENCE CIVILIAN POPULACE TO NOT INTERFERE WITH MILITARY
OPERATIONS.
5.
(U) PROGRAM STRATEGY: EXPLOIT THE CURRENT ENVIRONMENT TO ENCOURAGE CIVILIAN
POPULACE TO AVOID INTERFERING WITH MILITARY OPERATIONS; FOR EXAMPLE, HUMANITARIAN
ASSISTANCE/CIVIL-MILITARY OPERATIONS, UNEXPLODED ORDNANCE, ETC.
6. (U) TARGET AUDIENCES, OBJECTIVES, THEMES, AND MESSAGES.
6.A. (U) TARGET AUDIENCE: ROP GENERAL POPULACE.
6.A.1. (U) PRIMARY VULNERABILITY: LACK OF SECURITY.
6.A.2.
(U) PSYOP OBJECTIVE: DECREASE CIVILIAN POPULACE INTERFERENCE WITH MILITARY
OPERATIONS.
6.A.3. (U) THEME: SECURITY. THE COALITION HAS NO CONFLICT WITH ROP COMMUNITIES THAT
SHARE OUR INTEREST IN PEACE AND STABILITY FOR ALL PEOPLES.
6.A.4.
(U) MESSAGES: DO NOT APPROACH HUMANITARIAN DAILY RATION (HDR) PALLETS OR
BUNDLES UNTIL THEY ARE SAFELY ON THE GROUND. AVOID HUMANITARIAN AID AIRDROPS
(PALLETS/CONTAINER DELIVERY SYSTEM BUNDLES). AVOID HUMANITARIAN AID/RELIEF CONVOYS
THAT ARE MOVING. REPORT UNEXPLODED ORDNANCE TO RESPONSIBLE AUTHORITIES.
COALITION FORCES ARE HERE TO HELP. ALL PEOPLE WILL BE HELPED REGARDLESS OF LOCATION
OR ETHNIC BACKGROUND. REMAIN IN PLACE, ASSISTANCE WILL COME TO YOU. HELP
HUMANITARIAN AID FORCES HELP YOU.
6.B. (U) TARGET AUDIENCE: COMMUNITY LEADERSHIP.
6.B.1. (U) PRIMARY VULNERABILITY: NEED FOR THE SAFETY/SURVIVAL OF THE COMMUNITY.
6.B.2.
(U) PSYOP OBJECTIVE: DECREASE CIVILIAN POPULACE INTERFERENCE WITH MILITARY
OPERATIONS.
6.B.3. (U) THEME: SECURITY. THE COALITION HAS NO CONFLICT WITH ROP COMMUNITIES THAT
SHARE OUR INTEREST IN PEACE AND STABILITY FOR ALL PEOPLES.
6.B.4. (U) MESSAGES: DO NOT APPROACH HDR PALLETS OR BUNDLES UNTIL THEY ARE SAFELY ON
THE GROUND. AVOID HUMANITARIAN AID AIRDROPS (PALLETS/CONTAINER DELIVERY SYSTEM
BUNDLES). AVOID HUMANITARIAN AID/RELIEF CONVOYS THAT ARE MOVING. REPORT UNEXPLODED
ORDNANCE TO RESPONSIBLE AUTHORITIES. COALITION FORCES ARE HERE TO HELP. ALL PEOPLE
WILL BE HELPED REGARDLESS OF LOCATION OR ETHNIC BACKGROUND. REMAIN IN PLACE,
ASSISTANCE WILL COME TO YOU. HELP HUMANITARIAN AID FORCES HELP YOU.
7. (U) POSSIBLE ENEMY RESPONSES TO PROGRAM.
7.A.
(U) INCREASE PROPAGANDA EFFORT TO MASK FAILURES AND SETBACKS. INCREASE
PROPAGANDA EFFORT TO COUNTER COALITION EFFORTS TO AID REFUGEE POPULATIONS.
INCREASE REPRISALS TOWARD POPULATION FOUND RECEIVING AID FROM AID AGENCIES.
Figure 1-1. PSYOP program approval request example
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FM 3-05.301
30 August 2007
Phase I: Planning
8. (U) COMMUNICATIONS GOAL.
8.A.
(U) ENSURE WIDEST DISSEMINATION OF PSYOP MESSAGES AMONG THE GENERAL
POPULATION.
8.B.
(U) ENCOURAGE COMPLIANCE WITH US/COALITION FORCES AMONG MULTIPLE ETHNIC
GROUPS AND DEMOGRAPHICS IN TARGETED AREAS.
9. (U) MEDIA ANALYSIS.
9.A. (U) LEAFLETS.
9.A.1. (U) HIGH REACH POTENTIAL. LEAVES LONG PHYSICAL PRESENCE.
9.B. (U) RADIO BROADCASTS.
9.B.1.
(U) HIGH REACH POTENTIAL. MOST RESPONSIVE TO SITUATION AND CHANGING
CONDITIONS. ABLE TO TARGET WIDEST NUMBER OF TARGET AUDIENCES.
9.C. (U) HANDBILLS.
9.C.1.
(U) LIMITED REACH ONCE GROUND FORCES ARE IN COUNTRY. MORE TARGETED
DISSEMINATION.
9.D. (U) FACE TO FACE.
9.D.1.
(U) LOCAL REACH ONCE GROUND FORCES ARE IN COUNTRY. MOST CULTURALLY
EFFECTIVE MEANS OF PASSING MESSAGES. MOST RESPONSIVE TO SITUATION AND CHANGING
CONDITIONS.
9.E. (U) CONSUMABLES (FOOD GOODS/MATCHBOOKS).
9.E.1.
(U) TO BE USED ONCE GROUND FORCES ARE IN COUNTRY. ENCOURAGES MULTIPLE
TARGET AUDIENCES TO INTERACT WITH DISSEMINATION PLATFORM AND RECEIVE THE
MESSAGES.
10. (U) MEDIA STRATEGY.
10.A. (U) USE RADIO TO PROVIDE CONTINUOUS MESSAGE PRESENCE. USE CONSUMABLES TO
PROVIDE SUSTAINED MESSAGE PRESENCE. USE LEAFLETS TO INCREASE THE INTENSITY OF
DISSEMINATION EFFORT WHEN TARGET AUDIENCES ARE MOST SUSCEPTIBLE TO THE MESSAGE
AND LOCAL SECURITY HAS NOT YET BEEN ESTABLISHED. COORDINATE WITH GROUND FORCES
FOR PERIODIC DISTRIBUTION OF HANDBILLS AND FACE-TO-FACE COMMUNICATION.
11.
(U) REQUEST JOINT STAFF EXPEDITE STAFFING PROCESS
(24-48 HRS) TO ENSURE
PRODUCTS ARE PRODUCED AND DELIVERED IN TIME TO EXPLOIT THE CURRENT OPERATIONAL
ENVIRONMENT.
12. (U) UPON APPROVAL OF PROGRAM, REQUEST CDRUSNORTHCOM BE DELEGATED PSYOP
PRODUCT APPROVAL AND RELEASE AUTHORITY FOR PRODUCTS THAT SUPPORT THIS
PROGRAM.
13. (U) POC THIS MESSAGE CJPOTF, PSE #__ DSN 123-6543//
Figure 1-1. PSYOP program approval request example (continued)
1-12. In the event that a supported commander of the appropriate flag rank with PSYOP product approval
authority wished to disseminate a PSYOP product with a political theme, PSYOP product approval
authority for this product or series of products would revert back to USD(P). The United States
Government (USG) withholds PSYOP product approval authority under all circumstances when a PSYOP
product contains a political message because the USG sees PSYOP products of this nature as extensions of
U.S. policy. Therefore, PSYOP products of this type must be reviewed by the USD(P) for approval even if
these products fall under a USD(P) previously-approved PSYOP program. An example of such a product is
one that supports one foreign political or religious activity or group over another. PSYOP products of this
nature must be carefully examined by the senior leadership and policy makers of the USG as they will
invariably communicate a U.S. foreign policy position. PSYOP planners should, in general, avoid
proposing PSYOP products of this nature for reasons other than just the rigorous staffing measures and
high-level USG oversight required in these cases. Such products can divide several TAs previously
receptive to broad U.S. PSYOP messages as a whole into groups that fight with each other for official USG
support and recognition or who, as a collection of TAs, now have a reason to reject all future U.S.
communication overtures, PSYOP-related or otherwise.
1-13. While the proposed PSYOP program is being staffed through the JCS to USD(P), the PSYOP
planner can go forward in the seven-phase PSYOP process and begin detailed target audience analysis
(TAA) and development of prototype PSYOP products. It is not uncommon for proposed PSYOP
programs to take 4 to 8 weeks to be successfully staffed through the JCS and interagency to the USD(P)
with an answer provided. In the event that the offices of the USD(P) do approve the proposed PSYOP
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Chapter 1
program, the JCS will craft an approval message on behalf of the USD(P) and release it into the message
traffic system back to the supported commander’s staff. This message almost always contains further
approval guidance from the USD(P) concerning the proposed lists of POs, TAs, themes to use, themes to
avoid using, attribution posture, dissemination platforms, and choices of media authorized. For example,
the approval message may say that TAs X and Y are approved, but that proposed TA Z is disapproved. The
same comments will appear in the approval message concerning the other elements of the proposed
PSYOP program, such as the proposed POs, themes to use, themes to avoid, and PSYOP dissemination
platforms (radio, television [TV], leaflets, newspapers, and so on). In addition to perhaps deleting some of
the proposed elements of the proposed PSYOP program, the approval message may add or require
additions to TAs or themes/messages to use or avoid. In any event, if the JCS publishes an approval
message (the proposed PSYOP program could be wholly disapproved in some cases), it will almost always
have further guidance and caveats. The PSYOP planner or POTF S-3 then takes the proposed PSYOP
program and amends it with the returned approval guidance. This amended PSYOP program constitutes an
approved PSYOP program.
1-14. Once this process has been completed for each newly proposed PSYOP program, it is the
responsibility of the PSYOP planner to communicate the amended and officially-approved PSYOP
program to lower-echelon PSYOP forces and planners at the tactical and operational levels. The supported
commander’s PSYOP staff planner must ensure that the PSYOP products and/or activities that other
PSYOP forces are developing ISO the operation are in keeping with the established parameters in the
approved PSYOP program. Also, as the operation matures and new PSYOP requirements are determined,
the PSYOP planner creates and staffs proposed PSYOP programs to support these initiatives. It is therefore
critical for PSYOP planners to be connected to operations planning within the J-3s and J-5s of their
supported commander’s staffs. Only with sufficient lead time can PSYOP planners create and successfully
staff PSYOP programs in time to allow subordinate tactical and operational PSYOP units and planners the
time they need to exercise the PSYOP process. If, for example, the JTF staff knows that the host nation
(HN) is going to conduct free elections six months from now and the supported commander or U.S.
Ambassador would like PSYOP products developed that encourage the general populace to vote for the
candidate of their choice, then the PSYOP planner has ample time to craft an appropriate proposed PSYOP
program for JCS staffing through OSD.
1-15. PSYOP planners in the IO section can facilitate the staffing of proposed PSYOP programs through
the J-3 of the supported commander’s staff. Also, the IO staff can help staff PSYOP series to the
appropriate approval authority in a streamlined and time-sensitive manner.
Operation ENDURING FREEDOM
During the early days of Operation ENDURING FREEDOM, the IO staff under the J-3
of the United States Central Command (USCENTCOM) helped attached PSYOP
planners from the 4th PSYOP Group to craft a message requesting that OSD grant
the authorization to officially organize the 8th PSYOP Battalion (Bn) to become the
POTF in direct support of the USCENTCOM commander. In response to this
request, OSD authorized the creation of the USCENTCOM POTF from the 8th
PSYOP Bn and further ordered that the POTF come under the operational control
(OPCON) of the USCENTCOM commander. Immediately following this activation,
PSYOP planners from the 8th PSYOP Bn began proposed PSYOP programs ISO
Phase I of Operation ENDURING FREEDOM. This official message traffic was first
staffed through the USCENTCOM IO staff and released by the USCENTCOM J-3
into the official message traffic system. The JCS took these messages for action,
staffed them through the interagency, and up through the USD(P) staff. Early PSYOP
program approval messages from the JCS on behalf of the USD(P) staff authorized
the production of PSYOP products ISO Phase I activities, which mostly centered
around communicating to the Afghan people
(through leaflet drops) themes
supporting the deployment and intentions of U.S. ground forces in Afghanistan.
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Phase I: Planning
These early programs retained approval of specific PSYOP products with USD(P).
As a result, radio messages being disseminated by COMMANDO SOLO and
individual leaflets (such as those communicating the humanitarian daily rations that
were being airdropped by airplanes to feed the people of Afghanistan by U.S. and
coalition forces) initially had to each be approved by the USD(P). This approval
required a burdensome staff process whereby PSYOP leaflets and radio messages
were laboriously staffed through several different parts of the USCENTCOM staff, to
include the staff judge advocate
(SJA), public affairs office, J-5, USCENTCOM
political advisor, J-2, and several others prior to being staffed through the
USCENTCOM J-3 and USCENTCOM commander. This process required 7 to 10 days.
Following the USCENTCOM commander’s approval, these products were then
staffed individually through the JCS PSYOP element, through the interagency, and
up to the USD(P) staff for approval. Following this methodology, it was several weeks
before initial PSYOP products were approved by the USD(P) staff and then
programmed for production and dissemination. To make matters worse, all the
POTF’s print assets were stationed initially at Fort Bragg, North Carolina. This
situation necessitated printing the leaflets and recording the radio messages at Fort
Bragg, then distributing these messages to forward locations where PSYOP planners
coordinated with the USCENTCOM targeteers to get PSYOP messages planned into
the air tasking order for execution through the joint targeting process. The
USCENTCOM IO staff helped PSYOP planners negotiate the initial barriers to all
required coordination. In addition, the USCENTCOM IO staff helped the
USCENTCOM commander’s J-3 simplify the USCENTCOM staffing process.
Eventually, this resulted in a streamlined internal USCENTCOM staffing process.
PSYOP products were not staffed with all components of the USCENTCOM staff.
PSYOP products were staffed with the J-3 on their way to the USCENTCOM
commander, which saved up to a week in USCENTCOM staffing. In addition, the
USCENTCOM IO staff helped the PSYOP planners convince the USCENTCOM
commander that he should formally request from USD(P) PSYOP product approval
authority for all PSYOP products (other than those of an overtly political nature
requiring special staffing through the USD[P]) authorized under USD(P) recently
approved PSYOP programs.
Roughly 70 days after 11 September 2001, the USCENTCOM commander received
authority to approve PSYOP products under USD(P)-approved PSYOP programs.
This action resulted in a previous PSYOP product approval staffing process of
several weeks being reduced to as little as 24 hours. PSYOP planners were then
able to staff proposed PSYOP programs ahead of anticipated need and provide
timely PSYOP products ISO emerging ground operations. PSYOP product approval
authority was eventually subdelegated, with approval from USD(P), from the
USCENTCOM commander to subordinate JTF commanders operating in
Afghanistan and later in Iraq ISO Operation IRAQI FREEDOM. In the spring of 2004,
the SecDef responded to concerns from commanders in Iraq and further took the
unprecedented move of subdelegating PSYOP product approval authority under
USD(P)-approved PSYOP programs to U.S. two-star division-level commanders in
the Operation IRAQI FREEDOM area of operations (AO).
1-16. Finally, it must be noted that there are no shortcuts to the PSYOP program or PSYOP product
approval processes. PSYOP products must be staffed through the appropriate chains of command as
outlined above under existing JCS doctrine for PSYOP planning and execution. There always exists, in the
name of operational timeliness, a tactical or operational temptation to subvert these established approval
processes. In the worst cases, PSYOP planners may wrongfully attempt to unilaterally approve PSYOP
programs or PSYOP products in the name of expediency. Some planners may become tempted to subvert
the process by handing off a proposed PSYOP program, series, or Psychological Operations action
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Chapter 1
(PSYACT) to the supported commander’s IO staff wrongfully thinking that the rules concerning staffing
and approvals no longer apply under the IO mantle. This could not be further from the truth. There are no
IO “products.” The term PSYOP is defined in CJCSI 3110.05C and Joint Publication (JP) 3-53, Joint
Doctrine for Psychological Operations, as
“planned operations to convey selected information and
indicators to foreign audiences to influence their emotions, motives, objective reasoning, and ultimately,
the behavior of foreign governments, organizations, groups, and individuals.” If an IO staff or any other
staff seeks approval of dissemination of messages that match this definition of PSYOP, then the rules
concerning PSYOP approval as documented in joint doctrine apply. Figure 1-2 is an example of a PSYOP
program approval message from the JCS back to the PSYOP planner in reference to the previously
proposed PSYOP program approval request message in Figure 1-1, pages 1-4 and 1-5.
FM JOINT STAFF WASHINGTON DC//J-3 IOTF//
TO CDRUSNORTHCOM COLORADO SPRINGS CO
INFO
/CDRUSASOC FT BRAGG NC
/CDRUSACAPOC FT BRAGG NC
/CDR4THPSYOPGP FT BRAGG NC
BT
OPER/ROBIN SAGE//
MSGID/GENADMIN//
SUBJ/APPROVAL OF PSYOP PROGRAMS//
REF/A/GENADMIN/ORIGINATING UNIT/DDHHHHZMMMYY//
AMPN/(U) ORIGINATING UNIT HQ APPROVAL REQUEST FOR PSYOP PROGRAM DESIGNED TO
INFLUENCE CIVILIAN POPULACE NOT TO INTERFERE WITH MILITARY OPERATIONS//
RMKS/1. (U) THE PSYOP PROGRAM AS OUTLINED IN REF A IS APPROVED WITH THE FOLLOWING
MODIFICATIONS:
A. (U) PARAS 6.A.4. AND 6.B.4.: EXPLAIN WHEN IT IS SAFE FOR ROP POPULACE TO APPROACH
HDR DROPS. DELETE MESSAGE THAT READS, "DO NOT TOUCH/HANDLE UNEXPLODED
ORDNANCE. REPORT MINE FIELDS TO RESPONSIBLE AUTHORITIES." THIS WILL HELP THE
TARGET AUDIENCE AVOID DRAWING A PARALLEL BETWEEN HDR DROPS AND THE LOCATION OF
UNEXPLODED ORDNANCE, SINCE THIS COULD GIVE THEM THE IMPRESSION THAT MUNITIONS
AND HDRS ARE BEING DROPPED IN THE SAME LOCATION.
2.
(U) REQUEST FOR PRODUCT APPROVAL AND DISSEMINATION AUTHORITY FOR PSYOP
PRODUCTS ASSOCIATED WITH ALL PROGRAMS IS DENIED. PRODUCT APPROVAL AUTHORITY
REMAINS WITH THE UNDERSECRETARY OF DEFENSE FOR POLICY.
3. (U) JOINT STAFF POINT OF CONTACT IS MAJ JONES, DSN 123-5432, COMMERCIAL 909-000-5432.
Figure 1-2. PSYOP program approval message example
MILITARY DECISION MAKING PROCESS
1-17. The PSYOP officer or NCO plays a critical role in the MDMP whether as a member of a joint or
multinational staff, a PSYOP group or battalion staff, or as an assigned staff officer or NCO to a supported
unit. The MDMP integrates the activities of the commander, staff, and subordinate commanders in
developing an OPLAN or OPORD. It establishes procedures for analyzing a mission; developing,
analyzing, and comparing courses of action (COAs); selecting the best COA; and producing an OPLAN or
OPORD. The MDMP is much more than simply selecting a particular COA. It results in a series of
planning products, including updated running estimates, intelligence products, and the control measures
needed to execute the operation. FM 5-0, Army Planning and Orders Production, details the seven steps of
the MDMP. The PSYOP planner is a subject-matter expert and a member of the planning team. Figure 1-3,
page 1-9, shows the MDMP. FM 5-0, Field Manual-Interim, provide further information on the MDMP.
Appendix B of this manual has a PSYOP planner’s quick-reference guide to the MDMP.
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Phase I: Planning
Figure 1-3. The military decision making process
1-18. The PSYOP planner helps the staff execute the MDMP with the focus on developing COAs that
PSYOP can support. For example, in task 5 of step 2 of the MDMP (Figure 1-3) the PSYOP planner helps
the unit’s staff identify constraints. The PSYOP planner contributes to the list of constraints from a PSYOP
perspective. If, for example, the PSYOP planner wants to develop a leaflet as part of a series to
communicate surrender appeals to isolated threat units, but the threat has successfully employed shoulder-
fired ground-to-air missiles against coalition aircraft, this could cause the air component commander to
impose a minimum flying altitude of several thousand feet over the AO. This constraint would restrict
leaflet drops below the minimum altitude. Dropping a leaflet by way of helicopter or C-130 aircraft using
leaflet boxes would become impossible. In this example, a PSYOP planner would identify the minimum
flying altitude as a constraint. During COA development, the PSYOP planner would then recommend
using a leaflet bomb delivered by an aircraft to the targeted area while flying at a safe and authorized
altitude.
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Chapter 1
STEP 1: RECEIPT OF MISSION
1-19. Upon receipt of the mission, the PSYOP planner must begin gathering information for mission
analysis. This step requires collecting all pertinent facts and data that may impact the mission. Essentially,
the task is to assist the supported unit in the development of its plan from a PSYOP perspective. The
PSYOP staff planner should review and be familiar with all available background information and policy
guidance regarding PSYOP and the AOR. U.S. law and policy, along with international conventions,
regulations, and treaties, delineate the boundaries of PSYOP activity (FM 3-05.30 includes additional
information). These directives provide fundamental and practical guidelines for the conduct of PSYOP.
Increasingly, military operations, such as Operation JOINT ENDEAVOR, are often multinational and
involve contact with civilians, presenting greater legal and ethical issues with which to deal. PSYOP
activities are always approved to occur within a specific geographic location. U.S. policy will determine
where, when, and under what circumstances PSYOP can be performed. A practical example of this
concerns PSYOP targeting and dissemination. If, for example, the government of the United States
approves PSYOP broadcasts over radio from U.S. aircraft for dissemination to TAs in country X, then the
PSYOP planner must advise the supported commander accordingly. If the commander wants an aircraft to
fly across the international border of country Y (located adjacent to country X) and broadcast the same
messages in the airspace of country Y without specific USG authorization, then a violation of U.S. policy
would occur. Since the proposed PSYOP activity exceeds current USG policy and authorization, the
PSYOP planner must help the commander request this additional authorization from the USG.
STEP 2: MISSION ANALYSIS
1-20. The mission analysis step consists of 17 tasks, not necessarily sequential, and results in a formal staff
brief to the commander. (FM 5-0 provides a detailed and systematic explanation for each task performed
during this step of the MDMP.) During mission analysis, PSYOP planners begin writing the PSYOP
estimate. This document serves as a reference tool during the MDMP and is developed continually
throughout the planning process. The regional PSYOP battalion and its supporting civilian SSD analysts
may begin working on the estimate while the PSYOP battalion or POTF integrates into the supported unit’s
planning cycle. In addition, the PSYOP G-2/S-2 is conducting intelligence preparation of the battlefield
(IPB) concurrently with the supported unit, focusing on the intelligence needs of the proposed PSYOP
programs and the ongoing TAA.
Shortly after
11 September 2001, a PSE composed of a PSYOP planner, the
battalion commander of the 8th PSYOP Bn, and two civilian SSD analysts in direct
support of the 8th PSYOP Bn deployed to USCENTCOM HQ at MacDill Air Force
Base in Tampa, Florida. The PSYOP Bn commander, his designated planner, and
the analysts immediately began to engage in the USCENTCOM staff’s MDMP. This
PSE developed PTAs in the anticipated AO within Afghanistan. Furthermore, the
PSE developed proposed themes and messages appropriate for various foreign TAs
in Afghanistan. These themes and messages supported the initial entry of U.S.
forces into Afghanistan. As the methods for delivering these messages were
developed by the PSE, the PSE identified the commander’s critical information
requirements
(CCIRs). CCIRs are information requirements necessary to the
continued development of the supported commander’s COAs. The PSE forwarded its
needed CCIRs to the USCENTCOM J-2 for action. The resulting information enabled
the PSE to fill in the gaps of its knowledge of the human situation on the ground in
Afghanistan and enabled the PSE to recommend PSYOP activities that supported
the USCENTCOM commander’s operational intent. Once these proposed PSYOP
activities were approved by the USG, the PSE was able to coordinate the production
of leaflets and radio messages to specific TAs on the ground in Afghanistan ISO the
introduction of U.S. forces there.
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Phase I: Planning
Four Steps for Intelligence Preparation of the Battlefield
1-21. A vital aspect of mission analysis is IPB—a systematic approach for analyzing the threat, weather,
and terrain in a specific area to determine and evaluate threat capabilities, vulnerabilities, and probable
COAs. Although IPB is primarily conducted by the POTF and supported unit G-2/S-2, it is not uncommon
for PSYOP planners to contribute to the analysis of the information environment and potential propaganda
messages and actions. PSYOP planners and the POTF G-2/S-2, in conjunction with the supported unit
G-2/S-2, conduct IPB to avoid contrasting analysis between the two elements. The four essential steps of
IPB are define the battlefield environment, describe the battlefield effects, evaluate the threat, and
determine threat COAs. The IPB process is cyclical and requires continuous evaluation. PSYOP planners
use this systematic and continuous process to analyze and integrate PSYOP-specific intelligence that
primarily consists of data regarding characteristics of foreign populations and physical aspects of the AO
that affect the ability of audiences to receive and be influenced by information.
Step 1: Define the Battlefield Environment
1-22. In step 1 of the IPB process, the PSYOP planner focuses on defining the environment that PSYOP
are primarily employed in—the information environment. This step determines significant characteristics
of the physical (terrain, weather, geography, and infrastructure impact on the dissemination of audio,
visual, and audiovisual products), informational (information and its quality, flow, and distribution that
impacts the collection, processing, and distribution of information), and cognitive dimensions (attitudes,
beliefs, and perceptions that influence decision making) of the information environment. The PSYOP
planner identifies key pieces of intelligence that pertain to PSYOP for further analysis during step 2 of IPB
(describe the battlefield effects) and include the following:
Political:
Leadership.
Organizations.
Political system.
Legal system.
Political climate.
Military/security:
Leadership.
Organizations.
Economic:
Production.
Distribution.
Consumption.
Social:
Groups, subgroups, social system, society.
Demographics, education.
Perceptions, behavior, values, beliefs.
History, religion.
Language, ethnicity, culture.
Information:
Global information subsystems
(international memberships, information
technology
sources).
National information subsystems
(mass communication media—amplitude
modulation
[AM], frequency modulation [FM], short wave [SW], and satellite radio, TV, print, and
Internet—and audiences).
Defense information subsystems (military command, control, and communications).
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Chapter 1
Infrastructure and technology:
Utilities.
Transportation.
Industry.
Public facilities.
Environmental/physical:
Geography.
Terrain.
Weather.
1-23. SSD analysts, the G-2/S-2 of the POTF, and the supported unit help the PSYOP planner identify
some of these significant characteristics. Intelligence gaps that remain are addressed by the PSYOP planner
through requests for information (RFIs). RFIs require submission in the format dictated by the supported
unit’s G-2/S-2. In the absence of required intelligence, PSYOP planners continue mission analysis based
on historical or statistical data. Assumptions are formed from this data and responses to RFIs confirm or
deny these suppositions. The data collected during step
1 of the IPB process identify preliminary
information pertaining to general conditions, vulnerabilities, susceptibility, accessibility, and effectiveness
of population groups in the AO, and provide the initial data and analysis for subsequent in-depth TAA
conducted after development of POs and SPOs in step 7 of the MDMP, orders production.
Step 2: Describe the Battlefield Effects
1-24. Step
2 evaluates the combined effects of the significant characteristics of the information
environment on PSYOP identified in step 1 of the IPB process. To determine the combined effects of the
significant characteristics on PSYOP, the PSYOP planner ascertains how each characteristic impacts the
other. The PSYOP planner identifies the limitations and opportunities the environment offers on potential
operations of friendly and threat forces. This assessment of the environment includes an examination of
terrain, weather, geography, and infrastructure, and their effects on friendly PSYOP and propaganda. For
example, mountainous areas may impact the reception of radio or TV broadcasts. Characteristics of
geography include general characteristics of the terrain and weather, as well as such factors as politics,
civilian press, and population demographics. An area’s infrastructure consists of the facilities, equipment,
and utilities needed for the functioning of systems, cities, or regions. An AO may have usable radio/TV
stations or print facilities for use in PSYOP product production. These characteristics are graphically
portrayed in the form of a PSYOP characteristics overlay to enhance visualization of the information
environment by the commander and staff, similar to the modified combined obstacle overlay produced by
the G-2/S-2. The PSYOP characteristics overlay also aids TAA by providing the foundation for cause-and
effect analysis. Cause-and-effect analysis is the conceptual framework conducted during TAA to
understand TA behavior within the context of their physical and social surroundings. (Chapter 2 has more
information on cause-and-effect analysis.)
1-25. There is no set format for this PSYOP characteristics overlay, as significant characteristics vary
widely based on AO, type of military operation, and mission. Figure 1-4, page 1-13, is an example of
significant characteristics of the information environment that affect friendly PSYOP and threat
propaganda.
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Phase I: Planning
Political
• Perception of the new government as a puppet regime.
• Belief that only tribal members represent their respective interests.
Distrust of foreigners and high
• High value placed on tribal affiliation.
credibility attributed to face-to-face
communication by local population
Military/Security
groups dictates use of key
• Belief that local security forces are ineffectual.
communicators to convey PSYOP
• Perception that joining the provisional military is traitorous.
messages to the wider population.
• Coalition raids result in demonstrations.
Economic
• Insurgents offer money to population for planting improvised
explosive devices (IEDs).
• Unemployment rate up to 30% for some groups.
• Belief that Blue Tribe is taking all good-paying jobs.
Social
• Population generally distrustful of foreigners.
• Disputes resolved through community elders, not police or
judicial system.
• Long history of ethnic tension among tribes.
Information
• Local media is generally procoalition.
• Media coverage reaches 68% of population.
• Face-to-face communication is considered most credible by
External
population.
information
External
• External (foreign) media is generally anticoalition.
flow/influence
information
flow/influence
Infrastructure and Technology
• Texting increasing in popularity as cellular networks develop.
• Internet access offered primarily in urban areas through
third-party providers.
• Information flow to rural areas parallels ground lines of
communication.
Environmental/Physical
Legend:
•
2-year drought resulting in famine and discontent with
government.
Road
• Poor sanitation in urban areas resulted in disease outbreak.
Communications Cable
• Belief that poor water sources are from sabotage by rival tribes.
Figure 1-4. PSYOP characteristics overlay example
Step 3: Evaluate the Threat
1-26. In step 3 of the IPB process, the PSYOP planner, in coordination with the G-2/S-2 staff, analyzes the
threat to determine how the threat will most likely conduct operations to include the employment of
propaganda. Other important information includes the determination of the threat’s psychological mindset,
biases, and political or strategic objectives. One technique for evaluating the threat is center of gravity
(COG) analysis. COG analysis is a method that links a threat’s COG (a military force, organization, or
other entity’s source of power to act) to critical requirements (CRs) and associated critical vulnerabilities
(CVs). The PSYOP planner and POTF G-2/S-2 view the threat from a systems perspective using
information (political, military/security, economic, social, information, infrastructure and technology, and
environmental/physical characteristics of the AO) from steps 1 and 2 of the IPB. (Figure 1-5, page 1-14, is
an example of the threat viewed from a systems perspective.)
1-27. For the PSYOP planner, threat COG analysis serves to identify aspects of the threat exploitable by
PSYOP. COG analysis is not a replacement for in-depth TAA, but does provide a significant amount of
general information from which initial TAA of the threat is derived. Although the supported unit G-2/S-2
is primarily responsible for conducting threat COG analysis, the PSYOP planner, TAA section, and the
POTF G-2/S-2 assist on those aspects of analysis relevant to PSYOP as needed. (JP 2-01.3, Joint Tactics,
Techniques, and Procedures for Joint Intelligence Preparation of the Battlespace, has more information on
COG analysis.) There are four steps in analyzing a threat’s COG. Each of these is discussed below.
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Chapter 1
Figure 1-5. The threat viewed from a systems perspective
1-28. Identify critical capabilities (CCs). CCs are what a COG can do—the COG is the source of power
for CCs. For example, an organization establishes a goal. The CC is the means to achieve that goal. The
COG is the source of power or the possessor of that CC. A CC is found by identifying general functions of
the threat within the framework of the operational environment (information identified during steps 1 and 2
of the IPB process) and the friendly mission. (Figure 1-6, page 1-15, is an example of identifying
functions, or CCs, of a threat.) A CC is a threat function rather than a tangible object and only valid if its
primary ability is directly related to the COG.
1-29. Identify threat centers of gravity. After determining threat CCs, the PSYOP planner identifies the
CC’s source of power, which is the threat’s COG. To do this, the PSYOP planner visualizes the threat as a
system of functional components. Based upon how the threat organizes, fights, makes decisions, and its
physical and psychological strengths and weaknesses, the PSYOP planner selects the threat’s primary
source of power to act. (Figure 1-7, page 1-16, is an example of identifying the source of power of the
threat’s CCs.) Strategic COGs are an economic/industrial capability or a military/security capability.
Operational COGs protect strategic COGs and are often military forces or capabilities. Tactical COGs may
include a system, individual units, and unconventional forces. Typical COGs often include—
Economic/industrial sources of power.
Military/security
(joint forces, nuclear forces, land/sea/air power, special purpose forces,
unconventional forces [terrorists, insurgents], state security forces, and specific units) sources of
power.
Critical factors often mistaken for COGs include—
The will of the people (this might be a CR—if the will creates a force, the force could be a
COG).
Leadership/key personality (this is a potential CR).
Air or sea ports of debarkation.
Transportation nodes.
Strategic mobility.
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30 August 2007
Phase I: Planning
Lines of communication.
C2 systems.
Resources (by themselves, resources are not COGs—this is another potential CR).
Time (this is a potential CR).
Media (Media and propaganda may be used to influence the will of the people and key leaders,
which is only a requirement).
Coalition/alliances (coalition partners or allies might bring or add COGs [military or economic
might]).
Figure 1-6. Identifying CCs of the threat
1-30. To identify valid COGs and distinguish them from CRs or CVs, the PSYOP planner applies
“does/uses” criteria. “Does” identifies the source, agent, or thing that carries out a particular task and is the
source of power that generates the force or CC. “Uses” identifies a factor that the source, agent, or thing
uses to perform a particular task and is a CR. Table 1-1, pages 1-16 and 1-17, is an example of determining
valid COGs with “does/uses” criteria.
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Chapter 1
Figure 1-7. Typical COGs and critical factors mistaken for COGs
Table 1-1. Example of determining valid COGs with “does/uses” criteria
Item
“Does/Uses”
Explanation
Political and economic strife do nothing by themselves. These
Political and Economic
No/Yes
conditions are needed for insurgent cells to foment discontent
Strife
among the population (and enable operations). This is a CR.
Intelligence
Yes/No
Intelligence is a function (CC) of the insurgent cell.
Leadership is critical, but leadership by itself cannot conduct
Leadership
No/Yes
attacks. This is a CR.
External support, such as funding and personnel, enable
External Support
No/Yes
insurgent operations and is a CR.
Propaganda
Yes/No
Propaganda is a function of the insurgent cell. This is a CC.
Weapons are not actors and cannot do anything by
Weapons
No/Yes
themselves. Weapons are used by the insurgent cell to carry
out attacks. This is a CR.
Populace cooperation enables the insurgent cell to conduct
Populace Cooperation
No/Yes
successful operations. This is a CR.
Communication Systems
No/Yes
Communication systems facilitate C2. This is a CR.
Insurgent operations are a function of the insurgent cell. This is
Insurgent Operations
Yes/No
a CC.
Command and Control
Yes/No
C2 is a function of the insurgent cell. This is a CC.
Ineffectual Government
Ineffectual security forces contribute to conditions favorable to
No/Yes
Security Forces
insurgent operations. This is a CR.
Mobility
Yes/No
Mobility is a function of the insurgent cell. This is a CC.
Logistics
Yes/No
Logistics are a function of the insurgent cell. This is a CC.
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Phase I: Planning
Table 1-1. Example of determining valid COGs with “does/uses” criteria (continued)
Item
“Does/Uses”
Explanation
The insurgent cell has the inherent ability to “do” the identified
Insurgent Cell
Yes/Yes
CCs and makes the cell a threat COG. Also, the insurgent cell
uses the above CRs to conduct operations.
1-31. Identify critical requirements. Each CC is analyzed to determine what conditions, resources, or
means exist that enable threat functions or missions. CRs are usually tangible elements, such as
communications means, weapons systems, or even geographical areas and terrain features. (Figure 1-8 is
an example of identifying a threat COG’s CRs.) The CR is valid if its absence or loss disables the threat’s
CC and the threat considers the identified CR as critical. U.S. systems and capabilities are not a mirror
image of those of the threat.
Figure 1-8. Identifying CRs of the threat
1-32. Identify critical vulnerabilities. Each CC is analyzed to determine which CRs are vulnerable to
neutralization, interdiction, or attack. CVs may be tangible structures or equipment, or an intangible
perception, populace belief, or susceptibility. (Figure 1-9, page 1-18, is an example of identifying threat
CRs [and components of CRs] vulnerable to attack.) The CV is valid if its exploitation disables the
associated CR and the friendly force has the resources to affect the identified CV.
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Chapter 1
Figure 1-9. CRs (and components of CRs) vulnerable to attack
Figure V-1, page 1-19, illustrates a COG analysis of the threat. The PSYOP planner
and POTF G-2 analyzed the threat from a systems perspective using information
(political, military/security, economic, social information, infrastructure and technology,
and environmental/physical characteristics of the AO) from steps 1 and 2 of the IPB.
From this analysis, the planner and G-2 determined CCs of the threat included
intelligence, logistics, mobility, C2, propaganda, and insurgent operations.
Using “’does/uses” criteria, the planner and G-2 concluded that the insurgent cell was
the source of power for these CCs, identifying the insurgent cell as a threat COG.
The insurgent cell is a COG because only it has the capability to perform the
functions of the identified CCs. Concentrating on the “insurgent operations” CC, the
PSYOP planner and G-2 determined that populace cooperation, leadership, external
support, ineffectual government security forces, communication systems, weapons,
and political/economic strife were CRs for insurgent operations.
The PSYOP planner and G-2 concluded that of these CRs, “populace cooperation”
and its related components of retribution by insurgents, threats/coercion by
insurgents, monetary rewards paid by insurgents, distrust of foreigners, perception of
the government as a puppet regime, and will to resist against the government were
most vulnerable to attack, or influence, by PSYOP activities.
The POTF G-2 and PSYOP planner will later prioritize CVs to rate their desirability as
potential targets for PSYOP using the criticality, accessibility, recuperability,
vulnerability, effect, recognizability (CARVER) targeting methodology during step 3 of
the MDMP, COA development.
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Phase I: Planning
Figure V-1. Example of completed COG analysis of the threat
Step 4: Determine Threat Courses of Action
1-33. Step 4 integrates the results of the previous tasks into a meaningful conclusion. Given what the threat
normally prefers to do and the effects of the significant characteristics of the information environment on
threat propaganda, PSYOP planners determine the threat’s likely propaganda objectives and COAs. After
the first three steps, PSYOP planners have defined the information environment, conducted initial research
for TAA, and analyzed competing information. This information, taken together, allows the PSYOP
planner to propose PSYOP activities that seek to modify behavior and counter other competing or hostile
information to achieve the desired behavior change and, ultimately, the supported commander’s objectives.
During this task, the G-2/S-2 determines possible threat COAs and displays this information on a situation
template, a graphic depiction of expected threat force dispositions for a specific COA. Ideally, propaganda
information is depicted on the G-2/S-2’s situation template similar to any other relevant threat information.
If needed, the PSYOP planner and POTF G-2/S-2 produce a separate propaganda situation template to
provide clarity for the commander and his staff. The propaganda situation template depicts where, when,
and why the threat will employ propaganda means. The propaganda situation template is developed to
support the G-2/S-2’s selected threat COAs and considers likely propaganda concept and objectives (why),
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Chapter 1
the location of primary propaganda assets (where), and a prediction of when in the operation propaganda
assets will be employed
(when). The PSYOP planner develops an overall concept and supporting
objectives for threat propaganda activities for each COA developed by the G-2/S-2 and is integrated into
the G-2/S-2’s products. (Figure 1-10 is an example of a propaganda situation template.)
Face-to-Face
Threat Propaganda Objectives
• Primary method of dissemination; identifies insurgents with the
population through shared language and religion.
1. Decrease support for the national
• Considered the most credible form of communication in the AO.
government.
2. Isolate coalition forces from the
Propaganda Actions
population.
• Instill fear in the population via retribution for coalition and national
3. Demonstrate insurgent success
government cooperation.
against coalition forces.
• Provide basic medical and food needs to rural areas with limited
4. Inform global audiences of
national government presence.
coalition casualties and failures.
Radio, TV, Satellite Broadcasts
• Capitalize on alleged atrocities committed by coalition forces to a
global audience to reduce national membership in coalition.
Internet
• Primary venue for recruitment of foreign fighters and soliciting
external funding.
W
• TTPs include posting of successful insurgent attacks against
coalition forces.
P
DC
TV
R
W
W
W
W
Legend:
Road
Communications Cable
Figure 1-10. Propaganda situation template example
Step 2: Mission Analysis (Continued)
1-34. After the first two tasks of step 2 of the MDMP are completed, the following tasks are done:
Task 3: Determine Specified, Implied, and Essential Tasks. While conducting mission analysis
with the staff, the PSYOP planner establishes what PSYOP must do to support the mission. He
studies the higher HQ OPORD, keying on his specific areas of concern. He must identify
specified and implied PSYOP tasks that are in the OPORD as well as essential tasks when
planning COAs with the G-3:
Specified tasks are tasks specifically assigned to a unit by its higher HQ.
Implied tasks are tasks that must be performed to accomplish a specified task or the
mission, but are not stated in the higher HQ order. Implied tasks are derived from a detailed
analysis of the higher HQ order, the threat situation, COAs, and the terrain.
Essential tasks are specified or implied tasks that must be executed to accomplish the
mission. Essential tasks are always included in the unit’s mission statement.
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Phase I: Planning
Task 4: Review Available Assets. The PSYOP planner determines organic and supporting assets,
compares assets to mission requirements, and considers non-PSYOP assets capable of
contributing to PSYOP activities. The PSYOP planner reviews all available assets, coordinates
with the supporting PSYOP commander, and develops a mission-tailored task organization.
When the PSYOP task organization is determined, the planner must consider C2, intelligence
support, and logistics support.
Task 5: Determine Constraints. Constraints are restrictions placed on the command by a higher
command. They dictate an action or inaction, thus restricting the freedom of action a subordinate
commander has for planning. In a coalition environment, each member nation will have
different national policies for PSYOP. There may also be laws or treaties that constrain the
conduct of PSYOP and often include the size of the PSYOP force allowed in-theater, strategic
lift assets available, themes to stress and avoid, and communication bandwidth available. The
PSYOP planner must identify and understand how these constraints affect PSYOP execution.
Task 6: Identify Critical Facts and Assumptions. The PSYOP planner—
Lists all assumptions received from higher HQ.
States expected conditions over which the commander has no control but that are relevant to
the plan.
Lists conditions that invalidate the plan or its concept of operations.
Task 7: Perform Risk Assessment.
Task 8: Determine Initial CCIRs and Essential Elements of Friendly Information (EEFI). The
CCIRs identify information needed by the commander to support his commander’s visualization
and to make critical decisions, especially to determine or validate COAs. Although EEFI are not
part of the CCIRs, they are a commander’s priority. EEFI help the commander understand what
threat commanders want to know about friendly forces and why.
Task 9: Determine the Initial Intelligence, Surveillance, and Reconnaissance (ISR) Plan. The
ISR plan is not a military-intelligence-specific product. The G-3/S-3 is the staff proponent of the
ISR plan. It is an integrated staff product executed by the unit at the direction of the commander.
The G-3/S-3, assisted by the G-2/S-2, uses the ISR plan to task and direct the available ISR
assets to answer the CCIRs
(priority intelligence requirements
[PIRs] and friendly force
information requirements) and other intelligence requirements. PSYOP planners nominate RFIs
and information requirements (IRs) identified during mission analysis for inclusion into the ISR
plan to answer intelligence gaps for information and intelligence required for planning.
Task 10: Update the Operational Timeline. The PSYOP planner ensures the G-3 understands
the lead times required for product development, production, and approval.
Task 11: Write the Restated Mission.
Task 12: Deliver a Mission Analysis Briefing.
Task 13: Approve the Restated Mission.
Task 14: Develop the Initial Commander’s Intent.
Task 15: Issue the Commander’s Planning Guidance.
Task 16: Issue a Warning Order (WARNORD).
Task 17: Review Facts and Assumptions.
STEP 3: COURSE OF ACTION DEVELOPMENT
1-35. After receiving the restated mission, commander’s intent, and commander’s planning guidance, the
staff develops COAs for the commander’s approval. The purpose of COA development is to determine one
or more ways to accomplish the mission. PSYOP support to COAs may vary due to differences in
employment of the main effort, task organization, TA, objectives, the use and composition of forces, the
scheme of maneuver, or the footprint for dissemination by PSYOP. The main effort may be objective-
oriented, geographically oriented, TA-oriented, or supported-unit-oriented. It could also be a mix of all of
the above. When analyzing the main effort, the level of PSYOP required (normally operational or tactical)
to accomplish the commander’s objectives must be considered, as well as the assets and preparation time
required at each level.
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Chapter 1
1-36. In step 1 of COA development, the POTF G-2/S-2 prioritizes CVs identified in step 3 of the IPB
using the CARVER methodology to rate the desirability of potential targets and wisely allocate resources.
Army special operations forces use the CARVER methodology throughout the targeting and mission
planning process to select the best targets to attack or influence. As the factors are considered, they are
given a numerical value representing the desirability of attacking the target, with
1 having a low
desirability and 10 having a high desirability for a given factor. The values are then placed in a matrix.
(Figure 1-11 is an example of a blank CARVER matrix.) After CARVER values for each target or
component are assigned, the sum of the values indicate the highest value target or component to be
attacked within the limits of the commander’s intent. (JP 3-05.1, Joint Special Operations Task Force
Operations, has more information on CARVER.)
POPULACE COOPERATION (Critical Requirement)
TARGET COMPONENT
C
A
R
V
E
R
TOTAL
(Critical Vulnerability)
Legend:
10 - High desirability for attacking the target.
5 - Average desirability for attacking the target.
1 - Low desirability for attacking the target.
Figure 1-11. Example of CARVER matrix
1-37. The PSYOP planner determines aspects of the threat COG that are exploitable by PSYOP to
integrate COG analysis into planning. The PSYOP planner evaluates each CR and CV to establish its
relationship to the information environment. CRs or CVs that are not a part of the information environment
or those that cannot be affected by PSYOP are not considered. The CARVER methodology is used to
determine the impact of targeting threat CVs and which CVs PSYOP are best employed against. The
PSYOP planner applies the following six factors against each CV to determine the impact on the threat
organization:
Criticality: An estimate of the CV’s importance to the threat and is the primary consideration in
targeting a threat CV. (Table 1-2, page 1-23, lists value criteria for criticality.) A vulnerability is
critical when its exploitation will significantly influence the threat’s ability to conduct or support
operations. Criticality depends on several factors:
Time: How rapidly will the desired behavior change in the target affect the threat’s CR?
Quality: What percentage of the threat’s CR will be curtailed by the desired change in
behavior of the target?
Surrogates: What will be the effect on the threat’s CR?
Relativity: How many targets are there? What are their locations? How is the relative value
of the desired behavior change determined? What will be the effect on the threat’s overall
critical capability?
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30 August 2007
Phase I: Planning
Table 1-2. Assigning criticality values
CRITERIA
SCALE
Immediate effect on the threat’s CR; the threat cannot function without the CV.
9-10
Effect within 1 week on the threat’s CR.
7-8
Effect within 1 month on the threat’s CR.
5-6
Effect within 2 months on the threat’s CR.
3-4
No significant effect on the threat’s CR.
1-2
Accessibility: A determination of whether the CV is accessible to the friendly force in time and
place. In other words, does the friendly force have the resources and capability to influence the
threat’s CV? Table 1-3 lists value criteria for accessibility.
Table 1-3. Assigning accessibility values
CRITERIA
SCALE
Easily accessible; target can be reached by all PSYOP dissemination methods, to
9-10
include face-to-face communication.
Moderately accessible due to threat and terrain; target can be reached by all
7-8
PSYOP dissemination methods, to include face-to-face communication.
Limited accessibility due to threat and terrain; target can be reached by all
5-6
PSYOP dissemination methods, to include face-to-face communication.
Only accessible by leaflet air drop and aerial broadcast station dissemination.
3-4
Not accessible or inaccessible due to terrain, ground threat level, air defense
1-2
threat level, and lack of receivers.
Recuperability: An evaluation of how much effort, time, and resources the threat must expend to
counter effects of a PSYOP series on target behavior if the CV is successfully exploited. Table
1-4 lists value criteria for recuperability.
Table 1-4. Assigning recuperability values
CRITERIA
SCALE
Mitigation of the effects of the PSYOP series requires 1 month or more.
9-10
Mitigation of the effects of the PSYOP series requires 1 week to 1 month.
7-8
Mitigation of the effects of the PSYOP series requires 72 hours to 1 week.
5-6
Mitigation of the effects of the PSYOP series requires 24 to 72 hours.
3-4
Same day mitigation of the effects of the PSYOP series.
1-2
Vulnerability:. A determination of whether the friendly force has the means or capability to
affect the CV due to existing characteristics, motives, or conditions of the target. The scale of
the CV needs comparison with the capability of the friendly force to affect it. Table 1-5, pages
1-23 and 1-24, lists value criteria for vulnerability.
Table 1-5. Assigning vulnerability values
CRITERIA
SCALE
Very vulnerable to PSYOP products and actions due to existing target
9-10
characteristics, motives, or conditions.
Vulnerable to influence by PSYOP products and actions due to existing target
7-8
characteristics, motives, or conditions.
Moderately vulnerable to influence by PSYOP products and actions due to
5-6
existing target characteristics, motives, or conditions.
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Chapter 1
Table 1-5. Assigning vulnerability values (continued)
CRITERIA
SCALE
Slightly vulnerable to influence by PSYOP products and actions due to existing
3-4
target characteristics, motives, or conditions.
Invulnerable to influence by PSYOP products and actions due to existing target
1-2
characteristics, motives, or conditions.
Effect: A determination of the extent of the effect achieved if the CV is successfully exploited.
The effect of a target attack is a measure of possible military, political, economic, psychological,
and sociological impacts at the target and beyond. The effect is closely related to the measure of
target criticality. Possible effects can be speculative and must be labeled as such. Effects of the
same PSYOP product or action may be quite different at the tactical, operational, and strategic
levels of war. Table 1-6 lists value criteria for effect.
Table 1-6. Assigning effect values
CRITERIA
SCALE
Overwhelming positive effects; no significant negative effects.
9-10
Moderately positive effects; few significant negative effects.
7-8
No significant effects; neutral.
5-6
Moderately negative effects; few significant positive effects.
3-4
Overwhelmingly negative effects; no significant positive effects.
1-2
Recognizability: A determination if the CV, once selected for exploitation, can be identified
during the operation by the friendly force, and the degree to which impact indicators can be
collected. Table 1-7 lists value criteria for recognizability.
Table 1-7. Assigning recognizability values
CRITERIA
SCALE
The target is clearly recognizable; impact indicators require little effort for
9-10
collection.
The target is easily recognizable; impact indicators require a slight effort for
7-8
collection.
The target is difficult to recognize or might be confused with other targets; impact
5-6
indicators require a moderate effort for collection.
The target is difficult to recognize, even within close range, without the aid of local
nationals or regional experts; the target is easily confused with other targets and
3-4
impact indicators require a significant effort for collection.
The target cannot be recognized under any conditions, except by local nationals
1-2
or regional experts; impact indicators are near impossible to collect.
1-38. These CARVER factors and their assigned values are used to construct a CARVER matrix (Figure
1-12, page 1-25, shows an example of a CARVER matrix developed for PSYOP.) The matrix is a tool for
rating the desirability of potential targets and wisely allocating PSYOP resources. To construct the matrix,
the PSYOP planner lists the threat’s CVs in the left column. As each CV is evaluated for each CARVER
factor, he enters the appropriate value into the matrix. Once all the potential CVs are evaluated, he adds the
values for each potential target. The sums represent the relative desirability of each potential CV; this
constitutes a prioritized list of targets. Those targets with the highest totals are exploited first. If additional
personnel, PSYOP products, and munitions are available, the PSYOP planner allocates these resources to
the remaining potential CVs in descending numerical order. This allocation scheme maximizes the use of
limited resources. The POTF G-2 uses the CARVER matrix to present planners with a variety of options
within the context of discussing strengths and weaknesses of attacking each CV of a threat COG.
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FM 3-05.301
30 August 2007
Phase I: Planning
POPULACE COOPERATION (Critical Requirement)
TARGET COMPONENT
C
A
R
V
E
R
TOTAL
(Critical Vulnerability)
Threats and Coercion by Insurgents
8
10
7
8
9
6
48
Insurgent Retribution Toward Populace for
8
10
7
10
10
3
48
Coalition Cooperation
Insurgent Monetary Rewards for Populace
5
5
3
1
3
4
21
Cooperation
Populace Distrust of Foreigners
10
4
2
2
8
9
35
Perception of the Government as a Puppet
9
2
1
1
7
1
21
Regime
Legend:
10 - High desirability for attacking the target.
5 - Average desirability for attacking the target.
1 - Low desirability for attacking the target.
Figure 1-12. Example of CARVER matrix developed for PSYOP
1-39. One CARVER matrix is produced for each threat CR that is vulnerable to attack. The CARVER
matrix provides PSYOP planners a basis for developing POs, SPOs, PSYOP series, the potential target
audience list (PTAL), and guidance for potential propaganda response and counteraction. These actions are
done during step
7 of the MDMP, orders production, and Phase II
(TAA) and Phase III (Series
Development) of the PSYOP process. In Figure 1-12 above, a POTF PSYOP planner would most likely
develop the PSYOP objective “decrease effectiveness of opposition forces” to attack the insurgent cell’s
CR of “populace cooperation.” The planner would then develop SPOs to address some or all of the
components (CVs) of the insurgent cell’s CR of “populace cooperation,” based on their respective value
rating in the CARVER matrix.
STEP 4: COURSE OF ACTION ANALYSIS
1-40. COA analysis (war gaming) is a process that includes rules and steps that help commanders and
staffs visualize the flow of a battle. COA analysis considers friendly dispositions, strengths, and
weaknesses; threat assets and probable COAs; characteristics of the AO; a feasibility check; war gaming;
risk assessment; and evaluation of war-game results for each COA. The war game of the COA is critical
for the commander and staff to ensure all elements, including PSYOP, are fully integrated and
synchronized. An early decision to limit the number of COAs war-gamed, or to develop only one COA,
saves the greatest amount of time. Prior to the war game, PSYOP planners select criteria by which to
evaluate the results of the war gaming of each COA. Alternative COAs are evaluated after the war game
based on how well they meet these same criteria, thereby driving a staff recommendation. Each COA must
be suitable, feasible, acceptable, distinguishable, and complete.
STEP 5: COURSE OF ACTION COMPARISON
1-41. The COA comparison starts with all staff members analyzing and evaluating the advantages and
disadvantages of each COA from their perspectives. Staff members each present their findings for the
others’ consideration. Using the evaluation criteria developed before the war game, the staff outlines each
COA, highlighting its advantages and disadvantages. Comparing the strengths and weaknesses of the
COAs identifies their advantages and disadvantages with respect to one another. The staff compares
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Chapter 1
feasible COAs to identify the one with the highest probability of success against the most likely threat
COA and the most dangerous threat COA.
1-42. From a PSYOP perspective, a dangerous threat COA is the threat’s ability to use U.S. PSYOP
products to discredit U.S. efforts. For example, the commander directs PSYOP Soldiers to produce a leaflet
telling the threat forces that the escape route they are using is mined even though the threat knows it is not.
In this case, the threat could take the leaflet and discredit the U.S. effort by developing their own product
showing them holding the leaflet on the very route that the United States claims is blocked. This action
would embarrass the government of the United States and damage any credibility that the United States
had built up with various TAs. The PSYOP planner will evaluate each COA to determine which will best
utilize PSYOP assets, provide flexibility for contingencies, and has the highest probability of achieving
mission success from the PSYOP viewpoint. Based upon the PSYOP planner’s evaluation of potential
threat response, particularly propaganda responses, the PSYOP planner will continue to propose and
evaluate future potential friendly COAs.
STEP 6: COURSE OF ACTION APPROVAL
1-43. The COAs are then briefed to the commander along with the staff’s recommendation. The
commander makes the final decision. Once the decision is made, and the commander gives any final
guidance, the staff immediately issues an updated WARNORD, refines the COA, and completes the plan.
STEP 7: ORDERS PRODUCTION
1-44. The staff prepares the order or plan by turning the selected COA into a clear, concise concept of
operations (CONOPS) and required supporting information. The CONOPS for the approved COA becomes
the CONOPS for the plan. The COA sketch becomes the basis for the operation overlay. Orders and plans
provide all the information that subordinates need for execution. Mission orders avoid unnecessary
constraints that inhibit subordinate initiative. The staff assists subordinate staffs with their planning and
coordination. The PSYOP Tab (a sample PSYOP Tab is found in Appendix B) to the base plan must
ensure, regardless of the selected COA, that the following additional information is included:
Media analysis.
PO/SPO.
PTAL.
Initial assessment criteria.
Approval process procedures.
PSYOP support request procedures.
Potential propaganda responses or counteractions.
PSYOP OBJECTIVES
1-45. The development of PSYOP programs, POs, and SPOs are not separate activities from the MDMP.
They take place concurrently and are interwoven throughout the MDMP. POs provide the framework
around which the overall PSYOP program is built. The PSYOP planner must remember that approval of
POs, TAs, and themes is reserved by U.S. policy at the levels of the President or SecDef, combatant
command, joint force commander, and U.S. Country Teams. PSYOP programs are coordinated with other
national-level information programs to meet U.S. objectives.
1-46. A PO is a general statement of measurable response that reflects the desired behavioral change of
foreign TAs. The purpose of a PO is to state the desired behavior changes in selected TAs that will best
support the accomplishment of the supported commander’s mission. POs are written in a sentence using a
“verb - object” structure. The verb describes the direction of the desired behavior change. The object is the
overall behavior to be changed. Some action verbs commonly used in PSYOP are “reduce,” “decrease,”
“increase,” “build,” or “gain.” For example, one of the supported commander’s critical tasks identified
during the MDMP could be “Create a safe and secure environment for the people of Bosnia.” This
statement is not a statement of measurable response reflecting a desired behavioral change. Restated as
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Phase I: Planning
“Decrease violence within Bosnia,” the statement can now be used as a PO because it clearly describes the
intended direction of behavior change to support achievement of the commander’s directive to “Create a
safe and secure environment for the people of Bosnia.”
1-47. Across the range of military operations, planners develop POs to cover each phase of the operation.
The following are examples of possible POs:
Decrease interethnic violence in the AO.
Increase participation in the electoral process.
Decrease effectiveness of opposition forces.
Decrease injuries resulting from mines and unexploded ordnance (UXO).
Increase support for the provisional government.
1-48. POs are developed at the highest operational level of PSYOP support and do not change when
subordinate units work on their respective plans. Soldiers at a POTF, as well as Soldiers on a tactical
Psychological Operations team (TPT), use the same POs. For example, during an air campaign, a POTF
develops, designs, and produces a leaflet that advises threat soldiers not to turn on air defense artillery
equipment. This product falls under the PO “Decrease combat effectiveness of threat forces.” Two weeks
later, after ground forces have entered the AO, a TPT conducts a loudspeaker broadcast ISO a deception to
redirect attention from the main effort. This product helps achieve the PO “Decrease combat effectiveness
of threat forces.”
SUPPORTING PSYOP OBJECTIVES
1-49. Once POs are completed, planners focus the PSYOP plan by writing SPOs. SPOs are the specific
behavioral responses desired from the TA to accomplish a given PO. SPOs are unique for each PO, and
each PO always has two or more SPOs. If two or more SPOs cannot be developed for a PO, the PO is too
narrow in focus and needs to be rewritten. All SPOs must assist in achieving the PO. Figure 1-13 provides
an example of PO and SPO linkage.
PO: Increase Support for the Provisional Government
SPO 1: TA enlists in the armed forces.
SPO 2: TA joins police forces.
SPO 3: TA reports insurgent activity to local authorities.
SPO 4: TA votes in government elections.
Figure 1-13. Example of PO and SPO linkage
1-50. SPOs are written in a sentence using a “subject - verb - object” structure. The subject is always
“TA.” TAs are not specified in the SPO because often multiple TAs must be targeted to accomplish the
desired behavioral change. The “verb - object” combination describes the desired behavioral change in
much the same way as the PO. For example, if the PO is “Increase support for the provisional
government,” the SPO might be “TA reports insurgent activity to local authorities.” In this example, the
SPO directly supports the PO.
1-51. SPOs should not be written in absolutes. An absolute is a verb that cannot be measured because it is
a lack of a behavior insinuating an end state. The focus should be on what behavior a TA can be expected
to do. Terms such as “ceases,” “refrains,” “feels,” or “stops” should not be used. Just like the POs, the verb
should describe the direction of the desired change. The verbs “maintain” and “continue” are not really
directions and imply an end state. If the behavior is important enough to address, then a direction for the
behavior to move toward should be stated. Verbs that imply the direction of behavior change, such as
“report,” “turn in,” “gain,” and “build” are acceptable. Figure 1-14, page 1-28, provides examples of strong
and weak verbs. The following are more examples of SPOs:
TA surrenders to coalition forces.
TA destroys coca crops.
TA increases voting.
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Chapter 1
TA turns in military-grade weapons to local authorities.
TA reports the location of mines and UXO to demining authorities.
TA decreases emplacement of IEDs along U.S.-traveled routes.
Strong Verbs
Weak Verbs
Increases/Decreases
Refrains
Reports
Stops
Votes
Halts
Participates (in something specific)
Believes
Publicly condemns/states
Feels
Surrenders
Loves
Turns in
Ceases
Organizes/Holds
Restrains
Attends
Maintains
Registers
Continues
Surrenders
Hates
Figure 1-14. Examples of strong and weak verbs
1-52. During operations or missions, the PSYOP unit will often need to develop additional SPOs to support
the commander’s or ambassador’s mission. In this situation, a unit must obtain approval from the appropriate
level HQ that it supports and deconflict the SPOs with the highest operational PSYOP element. Upon
approval, the SPO is incorporated into the overall PSYOP plan to maintain centralized control. Figure 1-15
shows an example of SPO development.
PO: Increase Support for the Provisional Government
What measurable and observable behaviors would characterize “support for
provisional government?”
What are the specific behaviors PSYOP Soldiers want the TA to engage in?
Enlisting in armed forces.
Joining police forces.
Reporting insurgent activity to government authorities.
Voting in government elections.
Guidelines for developing SPOs:
Can you count the number of times that the behavior occurs? Answer should
be “YES.”
Will someone else know exactly what to look for when you tell them the
behavior? Can you see someone performing this behavior when it occurs?
Answer should be “YES.”
SPO 1: TA enlists in the armed forces.
SPO 2: TA joins police forces.
SPO 3: TA reports insurgent activity to local authorities.
SPO 4: TA votes in government elections.
Figure 1-15. Example of SPO development
POTENTIAL TARGET AUDIENCES
1-53. Following the development of POs and SPOs, planners identify PTAs. PTAs are those audiences the
planner initially thinks have the ability to accomplish the SPOs. Planners group the PTAs under their
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Phase I: Planning
applicable SPOs. Initial PTAs are, by nature, broad and represent the planner’s best estimate given limited
information on the targeted population, and the time constraints of the planning process. Given the SPO
“TA decreases acts of interethnic violence,” the following are examples of PTAs:
Ethnic Red Tribe.
Ethnic White Tribe.
Ethnic Blue Tribe.
Tribal leadership.
1-54. PTAs can vary greatly depending on the type of operation and the information available during
initial planning. Once an AO becomes mature, usually during Phases IV and V of an operation, the PTAs
become very specific; for example, Red Tribe males, ages 14 to 19 years old, in Redsville. Determining
PSYOP assessment criteria is the next task for the PSYOP planner.
INITIAL ASSESSMENT CRITERIA
1-55. Development of assessment criteria occurs during the planning process. This development ensures
organic assets and PSYOP enablers, such as intelligence, are identified to collect impact indicators of SPO
achievement for assessment by PSYOP Soldiers. These assessment criteria provide guidance for
intelligence collectors (J-2/G-2/S-2) to develop IRs and PIRs.
1-56. PIRs are intelligence requirements, stated as a priority for intelligence support, which the
commander and staff need to understand the adversary or the environment. Examples of PIRs are—
Is the threat propaganda directed at a specific U.S. commander/unit?
When will the local imam hold a public forum on local events?
How long are posters staying up in Red town?
1-57. IRs are those items of information regarding the adversary and the environment that need to be
collected and processed to meet the intelligence requirements of a commander. Examples of IRs are—
How will the weather affect this week’s leaflet drops/radio broadcasts?
Does the United States have air superiority to allow aircraft to fly a leaflet mission?
What is the air commander’s mandate for flight altitudes?
1-58. Assessment criteria are written as questions that, when answered, describe trends in behavior change.
Over time, these behavior trends will help determine the degree of success in achieving the SPO.
Assessment criteria allow PSYOP units to benefit from other Army or joint ISR assets. The assessment
criteria are further refined at the conclusion of TAA. Assessment criteria are key to accurate PSYOP
evaluation. They focus the collection effort—as it relates to PSYOP—on areas that indicate to what extent
SPOs are being achieved.
1-59. To determine the assessment criteria, the SPO behavior must be “characterized” in relation to the
related PTAs. For each PTA, the specific, measurable, and observable behavior is measured to determine
behavior trends. For SPO behaviors, such as “surrendering” and “reporting,” the behavior is reasonably
specific, measurable and observable, and consistent (performed in the same manner) for each PTA.
Behaviors such as
“support,”
“participation,” and
“effectiveness” describe a multitude of different
underlying behaviors and are performed differently depending on the TA. PSYOP planners avoid these
general terms and focus on the specific underlying behaviors each term implies. The following is an
example of how to derive the initial assessment criteria.
SPO: TA votes in government elections.
PTAL: Voting-age civilians; civic leadership; political party leadership.
Characterize the behavior in relation to each PTA:
Behavior: Voting in elections.
Voting-age civilians: Registering to vote and voting.
Civic leadership: Verbally encouraging by making public statements to register and vote.
Political party leadership: Nominating candidates for election; verbally encouraging by making public
statements to register and vote.
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Chapter 1
Initial assessment criteria:
What observable behaviors would allow evaluation of success?
Voting-age civilians: How many voting-age civilians registered to vote? How many voting-age
civilians voted?
Civilian leadership: How many pro-election public statements were made by civilian leadership?
Political parties: How many political parties nominated candidates? How many candidates were
nominated by each political party? How many pro-election public statements were made by
representatives of each political party?
1-60. These assessment criteria provide the basis for the initial PSYOP IRs included in the supported unit’s
IR plan. During Phase II of the PSYOP process, TAA, the specific assessment criteria are determined for
each PSYOP series. These refined assessment criteria become the specific IRs necessary to help determine
the effectiveness of the PSYOP effort in Phase VII of the PSYOP process, Evaluation. (Chapter 7 includes
an in-depth discussion of assessment criteria.)
BASELINE DATA
1-61. Baseline data produced by the initial answers to assessment criteria is critical in showing the
effectiveness of the PSYOP effort. There is no way to show success if a starting point was never identified.
There are many ways to obtain the information required for the baseline. These include—
Firsthand observations.
Open-source intelligence.
Human intelligence.
Imagery intelligence.
Survey.
Research.
1-62. Information is gathered from numerous sources. Historical information about the culture, general
perceptions, attitudes, beliefs, and behaviors can be found in most open sources. The SSD will provide
much of this information during initial planning. This information is used to orient the evaluation and
analysis personnel to the TAs. Reading available newspapers and magazines in the target language is
another way to become familiar with the TA’s environment. Taking the opportunity when possible to be in
the local community and make firsthand observations is another method of gathering PSYOP-relevant
information. Once the collection effort is underway, the analyst needs a way to manage all of the
information.
SUMMARY
1-63. When PSYOP are planned and centrally controlled and coordinated, they are more effective. The
more deliberate the planning process is prior to execution, the more likely the PSYOP effort will be
coordinated and integrated with the supported unit’s plans. The PSYOP planner should first integrate
completely with the commander’s MDMP and fully understand the commander’s objectives as expressed
in an OPORD. Concurrently, the PSYOP planner determines the POs, linking them with the commander’s
objectives as expressed in the PSYOP Tab, and ensures that the PSYOP approval process is outlined in the
PSYOP Tab. Each SPO is linked to the commander’s objectives and critical tasks in relation to POs and
TAs. The PSYOP Tab, as a whole, outlines the PSYOP priority of work ISO the achievement of the
supported commander’s critical tasks and desired end states. The next chapter outlines Phase II of the
PSYOP process, which is when in-depth research and analysis of the PTAs occur.
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Chapter 2
Phase II: Target Audience Analysis
Target audience analysis (TAA) formally begins upon receipt of the Psychological
Operations objectives (POs), supporting Psychological Operations objectives (SPOs),
and potential target audience list
(PTAL). The Target Audience Analysis Model
(TAAM) provides the framework by which PSYOP Soldiers identify and study TAs.
Using the TAAM, PSYOP Soldiers examine the motivations and consequences of
behavior to determine how best to influence the TA. The end products of TAA are the
PSYOP arguments used (the overall argument and approach to obtain the desired
behavior from the TA) and recommended actions that the U.S. military and its allies
can take to influence the behavior of selected foreign audiences.
TAA is the cornerstone of effective PSYOP. To change a group’s behavior, PSYOP
Soldiers must understand why the TA behaves as it does. Conducting effective TAA is
one of the most vital skills that a PSYOP Soldier can cultivate. PSYOP will be
ineffectual or even detrimental to mission accomplishment without this critical
analysis of the TA.
CONDUCTING INITIAL RESEARCH FOR TARGET AUDIENCE
ANALYSIS
2-1. PSYOP Soldiers should keep abreast of current events and study the history, culture, society, and
political makeup of their respective target countries or regions to increase their awareness of long-standing
and emerging PSYOP-relevant issues. These issues could adversely affect U.S. policies in the combatant
commander’s (CCDR’s) theater of operations. Acquiring more than a general knowledge of countries, their
institutions, populace, and culture is a fundamental responsibility of every PSYOP Soldier.
2-2. Upon the completion or near-completion of PSYOP planning, TAA begins. PSYOP Soldiers initiate
TAA by conducting preliminary research on information related to the AO and its population to identify
the specific individuals, organizations, and key demographic sets that PSYOP may target.
2-3. Accurate and worthwhile TAA requires research and in-depth analysis of large amounts of
information. PSYOP Soldiers conducting TAA must evaluate these sources of information to determine
their credibility, accuracy, and relevance. Sources of information for TAA research, to include responses to
information requirements
(IRs) that are integrated into the commander’s collection efforts, are the
following:
Results of PSYOP-specific intelligence preparation of the battlefield (IPB), to include the
PSYOP characteristics overlay, threat center of gravity (COG) analysis, and threat templates.
Open-source information, to include Internet sites, news agencies, academic journals, and
unclassified government and nongovernment information.
PSYOP or supported unit documentation, to include situation reports (SITREPs), after action
reports, OPLANs, and other archival information.
Finished intelligence products produced by USG and allied agencies.
PSYOP-relevant research and published studies produced by civilian analysts assigned to the
Research and Analysis Division, 4th POG(A).
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Chapter 2
ROLE OF THE STRATEGIC STUDIES DETACHMENT
IN TARGET AUDIENCE ANALYSIS
2-4. The SSD analysts are an invaluable resource for conducting TAA. Most of these analysts have
doctoral degrees in the fields of social and political sciences, history, economics, and cultural
anthropology, among others, and are tasked with continuously researching and writing studies about their
country or region of expertise. Consequently, they are uniquely qualified to assist throughout the TAA
process. When PSYOP Soldiers and SSD analysts combine their efforts to complete the target audience
analysis work sheets (TAAWs), the results are assured to be complete, accurate, and timely.
PSYOP STRATEGIC STUDIES DETACHMENT PRODUCTS
2-5. SSD analysts write the PSYOP portions of the Department of Defense Intelligence Production
Program and produce several different PSYOP-specific studies. The types and topics of these studies are
coordinated through each of the GCCs that the regional PSYOP battalions support. The analyses contained
in these published studies support the development of a feasibility analysis, OPLANs, and contingency-
related, timely assessments for crisis response. Much of this information is invaluable for conducting TAA.
PSYOP Soldiers begin TAA by referring to the PSYOP-specific studies and by consulting the SSD
analysts directly for further information and clarification. The most common of these studies are explained
in the following paragraphs.
2-6. In preparation for the PSYOP mission, these studies should be augmented with additional and timely
intelligence data. Information may be derived from a variety of sources. The SSD analysts assist the
PSYOP Soldiers in obtaining relevant and reliable information. In garrison, the analysts access and analyze
a vast amount of classified and unclassified information from multiple sources. PSYOP Soldiers provide
valuable firsthand information gleaned while conducting operations during deployments. Together, the
Soldiers and analysts share information to conduct the most thorough PSYOP-relevant analysis to support
operational planning and execution.
Special Psychological Operations Study
2-7. The special Psychological Operations study (SPS) has a relatively broad focus, and may address a
variety of different subjects. The SPS provides more in-depth analysis on a specific topic than any other
type of PSYOP study, and therefore generally takes longer to produce—usually upwards of six months.
The PSYOP commander/officer in charge can request an SPS through the POTF to help focus future
PSYOP plans/series development in support of (ISO) the U.S. Ambassador or warfighting commander.
This lengthy study may provide the following:
Analysis of long-standing issues or problems in a particular target country.
Detailed assessment of the PSYOP environment in a specific region or “hot spot” within a
country.
In-depth analyses of key groups and sometimes individuals—PTAs.
Analysis of the social institution and its PSYOP significance.
Local audiences’ perceptions of the United States and its policies.
Exploration of an issue of particular importance to the population of a given area and the
implications for PSYOP.
Special Psychological Operations Assessment
2-8. The special Psychological Operations assessment
(SPA) is a time-sensitive intelligence
memorandum (usually an electronic message, as well as a posting on the intelligence link [INTELINK]),
and is therefore produced more quickly than an SPS. The SPA gives readers a timely assessment of the
PSYOP significance of a crisis situation, an important event, or a pressing issue. The SPA also assesses
how PSYOP may affect U.S. national interests or political-military operations. A SPA may also provide
in-depth analysis of a newly identified critical TA for PSYOP, and possibly with respect to an unexpected
event, or a shift in U.S. policy or a commander’s priority.
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Phase II: Target Audience Analysis
Psychological Operations Analytical Products
2-9. The following is a list of additional products that the SSDs produce upon request of the GCCs or
USG agencies:
Assessments of the PSYOP environment: Analysis of the basic psychological conditions in a
country or region of interest.
PSYOP audience analyses: Analyses of key groups of interest for PSYOP.
PSYOP issue analyses: Analyses of attitudes toward a specific issue or set of issues of concern
in a country or region.
PSYOP spot reports: Time-sensitive analysis of discrete events and issues of immediate concern
to PSYOP.
ACCESSING THE PSYOP STUDIES
2-10. Commanders can obtain PSYOP studies through the 4th POG(A) home page on the classified
intelligence link-Secret
(INTELINK-S) system via the SECRET Internet Protocol Router Network
(SIPRNET). PSYOP studies can be downloaded or printed from the INTELINK-S system. In the event that
INTELINK-S is unavailable, the end user can contact the 4th POG(A) for a copy of a study. The authors
usually maintain extra copies of the studies. Copies can be obtained and stored at the detachment level. A
current courier card for classified material is required to transport electronic or hard copies of the studies.
ANALYZING THE PSYOP TARGET AUDIENCE
2-11. PSYOP TAA is a detailed and comprehensive examination of selected groups and/or individuals to
determine how best to influence their behavior favorable to U.S. policies. The TAAM is designed
specifically to determine how to elicit certain behaviors from individuals within a particular group.
Through TAA, PSYOP Soldiers perform these critical functions for the development of effective PSYOP:
Identify groups and individuals that can accomplish SPOs.
Understand the motivations for TA behavior.
Identify potential vulnerabilities PSYOP can use to influence behavior.
Develop a PSYOP argument and the recommended actions to influence TA behavior.
THE FIVE KEY QUESTIONS
2-12. The TA is analyzed in relation to a given SPO; that is, the specific behavioral goal for that group or
individual. TAs have unique characteristics and they are motivated and affected by different events,
stimuli, and experiences. The degree to which they can be influenced and how they are best influenced
could vary greatly or slightly. Thus, the PSYOP Soldier must determine each TA’s conditions and
vulnerabilities as they relate to the specific SPO. (The conditions and vulnerabilities of the PSYOP TA will
be discussed later in this chapter.) PSYOP arguments and Psychological Operations actions (PSYACTs)
are tailored to each TA to more precisely influence its behavior toward the achievement of the SPOs.
2-13. Accurate and thorough analyses of the TA will yield vital information for the PSYOP Soldier.
PSYOP TAA seeks to answer five key questions:
What TAs will be most effective in accomplishing the SPO?
What are the reasons for the TA’s current behavior?
What are the best means of communication to reach the TA?
How can the TA be influenced to achieve the desired behavior?
What are the appropriate criteria by which to assess behavior change?
PSYOP TARGET AUDIENCE ANALYSIS MODEL
2-14. The TAAM is a practical research and analysis method that yields the necessary information for
developing PSYOP products and actions. The TAAM is implemented in Phase II of the PSYOP process as
a critical step toward developing effective PSYOP, and it incorporates the pertinent information obtained
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